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I've been in network marketing for four years now, spent the first three struggling to no end. I didn't know how to discover leads, neither did I know how to use them. I had no mentor, my upline did not offer a duplicatable system that I could use to immediately start generating leads.
I talked to a few of my family, friends, and co-workers, treated this business (this is a business people) like a hobby, got rejected and quit. Then went to another shining object and did the same thing. Had No Leads, had No Money!
I was using two of the most famous probmatic lines that we tell people before we learn better then do better was - "just pay for a spot in the company you won't have to do anything and you'll get rich." or "just sign up two people and you're done."
Say my name, Say my name "Cracked Brain"! Silly of me to think I would be rich from four sales... Wake UP! This is a Business.
Leads = People. This goes back to what I've been telling people we are not in the products & services business. We are in the People business. No people, No business, no money.
It comes down to this "Exposure" The people who are living their dream have learned how to do just that, they have more than one System that keep them in front of the masses.
I learned these lead generation magnet example from Dan Kennedy
Lead Generation Magnets - A Basic Direct Marketing Tool to gain Leads
Books, reports, cds, online videos, etc., that offer information of prime interest to your desired customer, clients, or patients,that can be advertised and promoted, and when delivered establish your authority and creditibility, expertise, trusted advisor status, and promote your products, services and business.
Website - that capture visitors (leads).
Main Sales Letter that sells the core product, service, event etc.
Follow up system for unconverted leads.
In bound call script that includes capture of prospects contact information for follow up.
If you do your due diligence and follow these suggestions through consistent daily action you will reap in due season (law of averages).
Blessings and Success to you!
I hope this prove to be helpful.