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Using Direct-Response Marketing
Promoting Your Professional Services
There are five insights to using direct-reponse marketing to promote your professional services that I would like to share with you today.
You must chose your "perfect client" before you do anything. This is critical if you don't it's like throwing mud on the wall hoping some of it sticks. Your message isn't for everybody, only them that are looking for it.
Regardless of how much or how little your prospect knows about you or your services, create irresistable offers that literally compel them to say, "Market to Me more". Find out there need and supply them a resolution.
Don't buy more ads - instead, get "infront of your competition."
Simply, embrace the complexity of marketing and work hard to develop marketing that talks to your best prospects no matter where they are in the "marching parade interest".
Last but not least by far, systems, note - not system, but SYSTEMS! Create duplicatable systems to get your message in front of your prospects. Develop a follow-up system, because the real treasure is there.
Click Here for an example of a system.
The Key is to offer something of Real Value to them right up front. You can offer a free report, ebook, video, training, etc... They start to build trust and it also tells them that there is "more", all they have to do is ask for it.
So go ahead and create offers that compel them to beg for more marketing messages from you.
I hope you find this helpful.
Here's to Your Success!