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Wolf Zappe
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QR Codes Explained

Published on 10/15/2016
For additional information  Click Here

QR (Quick Response) Codes Are Essential To Smartphone Users
In this report you will discover: 
•    How the internet is changing
•    What QR codes are and how to use them
•    Why this is important for you

The Internet Is Fragmenting!

It's not falling apart, it's getting bigger by the day, but the fragmentation is all about how people access it.

Let's turn the clock back to 1997.. A website was just becoming popular. Most businesses didn't even have one back in those days. But those that saw and recognized the coming revolution not only outsmarted, they clobbered their competition by being the first in their space to aggressively embrace the internet. By having a website, by selling their product or services via their internet, and by collecting the names and email addresses of their prospective customers, it was heyday heaven for those early pioneers.

Back in those days the only way to ‘see’ a website was to type in or click on a url (website address).

But ohhh, times are changing again!

Today you can access the internet from a pc, from a laptop, from a smart phone, from a tablet, and so on, you get the idea?.. Fragmentation!

And just like the technological climate of 15 years or so ago, things are changing again - only this time even faster.

So what are QR codes and where do they fit in? 
With more people accessing the internet from mobile devices it is important that they can reach your information quickly and easily.  
One way to do this is through the use of a QR (Quick Response) code.  The code itself is a 2-D barcode consisting of black modules (square dots) arranged in a square pattern on a white background. 
It can be scanned with a QR code reader available on any smart phone, and smart phone users know what to do with them!  

QR codes have been around for years but are just starting to gain popularity and usage with the growing market of smart phones. The codes themselves can be put just about anywhere – from a business card to an email signature to a storefront window to a t-shirt. 

Using QR codes

Scanning a QR code can take the user to a website, a form, or product information; or even to a Virtual Business Card (VBC) where the QR code will launch the users address book and contact information will be "populated" and ready to save.  A big improvement over typing this information on a tiny smart phone keyboard or screen!

So why do people with smart phones like QR codes?  

Because they make life easier!  Typing a website address, a contact’s complete profile including name & email & phone number & address, or filling out a form on a tiny little keyboard gets tedious - and scanning a QR code is easy and gives instantaneous results. 

By incorporating the use of a QR code for your website, or using a Virtual Business Card with a scan able QR code, you engage your audience, customers, prospects, and contacts; show that you value their time, and can offer more detailed information quickly and easily. 

 Wolf Zappe

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