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Dennis Thorgesen
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Building your brand; Tips for optimizing mobile loading speeds

Published on 8/5/2018
For additional information  Click Here


Building your brand; Tips for optimizing mobile loading speeds

Lisech logo

Most websites now are mobile friendly. My question is, is being mobile friendly enough? Building your brand is a never ending process. There is always room for improvement.

Internet searching on mobile devices

If you have ever used a mobile device for internet searching you will understand why mobile friendly might not be enough. Slow loading speeds have most people looking elsewhere. Remember many cell phone providers drop from 4G to 3G, or 2G after so much data has been used. Many websites won't load at those speeds.

Loading speed matters

Google and I recommend making sure your server sends the first byte within 1.3 seconds. No one likes to wait, especially when they are sitting in a vehicle. In a vehicle is where I do most of my mobile searches.

How fast should the whole website load?

Google recommends within three seconds. I have had companies ask me how can this speed be met? It is not that hard, there are simple steps you can take.

Tip one; Keep mobile pages small

Keep your mobile pages under 500 kilobytes. The less information you have the faster they can be loaded. Going with this keep the number of pages to a minimum. It doesn't take a lot of information to move a person from where they are to where they want to be, or where you want them for that matter.

First page lisech mobile website

Tip two; Page function

If you are creating a page is it being designed for a specific function? For every page there must be a reason for the page to exist. Content should be aimed at having the visitor fulfill that pages function. For list builders and for most brick and mortar businesses this should be getting people on your list. In some cases it should lead to other pages where they can learn more. You want to keep people on your mobile website until they become part of your list or a buyer. Don't forget testimonials. lisech testimonials

Tip three; Buyers

Most companies are finding that a single trip to a website, mobile or otherwise bring in few buyers. This is because people are looking for information so they can make an informed decision about what to buy. It takes on average 8 exposures to your brand before they become buyers. This is why especially brick and mortar businesses need the opt in box.

Tip four; What else can help with loading speed?

How about holding the number of files that are needed to display a page to a minimum. Part of building your brand is taking away everything that is unimportant, leaving only what is necessary. Carefully consider what images, external JavaScript files, CSS files, and other files you can do without. Never have over 50 files per page if you want a decent loading speed. 

Tip five; Outsourcing

If you are having someone else build your mobile website send this information to them. Many companies building mobile websites don't follow Google's recommendations. This article is based on those recommendations. © August 4, 2018 11:10 PM CDT Dennis Thorgesen, Lisech eMarketing, business, personal brand creation, and consulting, all rights reserved.  

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