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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; Listening as a sales tool.

Published on 1/18/2018
For additional information  Click Here

Building your brand; listening as a sales tool

Lisech eMarketing brand logo

As a business owner you most likely feel the most important thing is to increase your bottom line. Most business / brand owners are surprised to find that listening to the clients/customers is the best way to do it. Customers within your niche know what they want. They are the ones who can show you the best way to deliver what they want.




In every aspect of your business listening is important. From a legal standpoint you have listen to your tax people and/or Lawyer. OSHA in many cases has input you must listen to as well. Those are required. What isn't required (from a legal standpoint) is listening to the customers.


Then why should I listen?


All businesses thrive when they have repeat and referral business. The way to make this happen is to make sure you deliver what your customers want. How can you know what they want if you are not listening to them?

Person listening

One to one sales


Something that worked for me when I was bidding roofs was “getting in the door.” Once inside seeing something believed to be of value to the homeowner, then asking a question and letting the person talk about it. Sometimes it was a prize possession, other times not. Most often though when I paid a genuine interest they would lead to their most prized possession.


Then I would ask, are you sure you want to take a chance of it being destroyed by water damage? Because I truly cared, many times it would lead to my company putting on the new roof. This is even if we were not the lowest bidder. Remember it is not about you or what your company has done in the past. It is always about the buyer. It is their perceived need you are filling. By showing them you care about who they are and what they feel has value to them you are filling the first need.


A little something I learned as well


When someone sits down to look over bids, chances are you will be one of three at least a potential buyer is looking through. So how are you going to stand out? The answer is simple if you think about it. Consistency. The same logo was on the truck, my clothing, business card, and bid sheet. The prospective buyer had only to remember the logo on my clothing to remember, which came from my company. With the time I spent building trust and showing I cared, this proved to be effective branding.

Logo on solutionsIEC vehicle

Special offer ends at 8:00 PM CST today


For a limited time (until January 19th 8:00 Pm central time) we are offering a short (15 to 20 minutes) no cost consultation. This can be through Skype, Facebook, Zoom (limited), or by phone.


Facebook Dennis A Thorgesen

Skype wheelinallover

Phone 001 (402) 806-4200

© January 11, 2018 1:30 PM CST Dennis Thorgesen, Lisech business and brand consulting, Lisech eMarketing, all rights reserved. SolutionsIEC vehicle logo used with permission. 



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