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Dennis Thorgesen
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Parts of your brand; Finding ideal customers

Published on 1/10/2018
For additional information  Click Here


Part of your brand; Finding ideal clients

Lisech logo

For every business there are ideal clients. Brand / businesses spend whatever they feel they can afford trying to find them. A function of the internet is to help ideal clients for each company finding them instead.


Every business needs to define their ideal client or customer


Many times there is more than one type of person who fits. For today I am going to show how this works using my company as an example.


For each area of my business there is a different ideal client.


Small brick and mortar business owners


In today's world brick and mortar businesses can benefit from carefully crafted online sales tools and graphics. The ability to reach people through mobile devices when they are close to your store. Some would benefit from mobile payment processing. Others Point of sale through mobile devices, and reaching people when you are having sales on a regular basis.

Logo design image

Those who do craft shows


People who create products, sell products they buy wholesale and sell retail. These customers are ideal for


  • Point of sale payments
  • Reaching people who look, want, and plan on buying later
  • Knowing when potential customers are in close proximity
  • Showing products online with a way they can be purchased



People starting companies who are in start up phase

 Lisech small logo

Consulting and creation


When you are in start up phase, before the business opens is the ideal time to put branding in place. This is when people with experience in start ups design their logo, their brand colors, and brand voice. Social causes are generally considered at this point as well. Many people don't realize what their product will ultimately be, it might be one thing today, in the end it might be something totally different. An example of this is Ray Kroc. People, and at first Ray believed his product was fast food. Today the real business is real estate.

Branding for people ready to start a business

Those who want more


People who have started a business and are not seeing the results they want. It could be they want to branch out, or just wanting to see improvement to what they are currently doing.





As an author self branding is the only way to go. A self brand is still a brand. People still have to know the value of you, as well as the value of your content.

Book brand baby touch and feel beep beep

Law abiding


Lets look first for companies with a need for General Data Protection Regulation GDPR help. These are companies, which do business with people in Great Britain. This ties with brand creation because brands have a need to obey the laws of the countries with which they do business. In Great Britain they also have Know your Client/Anti money laundering regulations. KYC/AML. The cost for Non compliance could be high. Not every company in need of this can be helped with what we do. Many however can.



Finding ideal clients


You must know whom your ideal client is. This is where market research comes into play. Many consulting companies use a low priced item to find if people reaching out to them are an ideal fit. Those who learn to provide enough niche specific value will find their ideal clients are finding them.



Special offer


For a limited time (until January 19th 8:00 Pm central time) we are offering a short (15 to 20 minutes) no cost consultation. This can be done through Skype, Facebook, Zoom (limited), or by phone.


Facebook Dennis A Thorgesen

Skype wheelinallover

Phone 001 (402) 806-4200


You can request your time by email outside business hours.

Business hours are 9:00 Am to 8:00 Pm U.S. central time.

Please include your preferred method of contact.

© January 11, 2018 1:30 PM CST Dennis Thorgesen, Lisech business and brand consulting, Lisech eMarketing, all rights reserved.


































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