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Dennis Thorgesen
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Building a brand; Design?

Published on 12/17/2017
For additional information  Click Here


Building your brand; design? lisech identity


How many people feel the graphics you or your company create is your brand? Graphics are design and an important part of your company persona. They are not however all, which are included in Business Design.


Business design goes much further than many people realize

Sustainable competitive advantage 

Every photograph, the graphics, video's you create, every ad, and all written content created, must be considered when promoting your brand. Other areas people have to think about are personal emails, letters, and any other form used to communicate with clients, customers, and those who are potential business contacts.


Three things you should know.

  • It doesn't matter who you are you are a brand
  • You create your identity
  • For the most part others decide your image


Even the person you find behind the counter wherever you do business is a brand unto themselves. Most of the time the company who employs them have something to say about their identity. How they present themselves decides your image of them.

 Women talking

The majority of internet marketers I have met in the past six years are doing personal branding. Some do it well. Others are either still learning or no longer in business.


It is time to realize, everyone with whom you come in contact is creating their image of you. This is true from birth until the day you leave the earth. In business it is especially important to make sure people are seeing the image you want projected.


"Design is thinking made visual."


This is a quote by Saul Bass. It fits for internet marketers in the following categories.


  • Local businesses
  • Affiliate marketers
  • People in MLM



When you are designing


  • Are you thinking how will this keep my current customers happy?
  • Is it going to be of interest to new people who visit?


Design is the pictures you create in people's minds with everything you create. Copy-writing puts pictures, graphics, and words together which include colors which evoke an emotional response.

 Question marks

All of these can be used by anyone to create interest in them.


Think about it


  • When you were dating, on every date did you put your best foot forward?


  • When preparing for a date were two of the things you did take a shower and brush your teeth?


  • Did the clothes you chose depict who you were, or what you wanted your date to believe about you?


This is not talking about a first meeting here. I met the love of my life while I was running. It was after I had been running for a little over an hour. You can believe I was not at my best. It is about those dates when you start spending time together to find out if you are right for each other.




What do you want others thinking of you?


Image is how you are perceived by people other than yourself. In all honesty you have some control and should use as much of it as you can. What you can't control is a visitor’s final image of you. This is going to be different for each person. © December 17, 2017 9:45 PM CST Dennis Thorgesen for Lisech consulting, Lisech eMarketing, All rights reserved.


It doesn't matter where you are in life. If you want to improve your life or business give me a call 001 (402) 806-4200, send an email

( ), or reach me on SKYPE. wheelinallover




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