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Dennis Thorgesen
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Branding; How does IBOtoolbox help?

Published on 7/31/2015
For additional information  Click Here

Branding; how does IBOtoolbox help?Lisech small logo

Since early 2012 I and others have been branding my companies on IBOtoolbox. For almost a year before that, IBOtoolbox was used as a learning tool. The most important thing I learned in the first year is those who search are looking for value within their search parameters. On IBO, I also learned one area was underserved. This area was the true understanding of what branding entails and how it is beneficial to do it right. My businesses were created to fill this void.

What you must become

To succeed you must become the go to person in your field. Just about, no matter what you do, there are thousands in the same field or business. Someone with a similar business or field either is already on the IBO platform or will be shortly.  It is hardest to succeed as an also ran. If you can’t be first within a niche, create a niche in which you are.

Networking in person picture

Your link has no value until you prove yourself

One of the biggest mistakes I see is IBO members sending unwanted and unasked for links. Your IBOsocial page is the only place links should appear, not on the wall without explaining how it will help, and not part of in-house emails until someone asks for them. People on IBO already have businesses. This does not mean what you do might not help them. There is the distinct possibility others will refer people to you, if approached correctly. You will never know this though unless you speak like someone of value to the other members on the wall and those who become associates. On IBOtoolbox people buy you, they will only join you once you have proven your value.

IBO members are not your real audience

The real value of IBOtoolbox has always been Search engine optimization and social media sharing. This, by all means, should be your target market. 

search engine placement requires keyword optimization

The value of association is to enhance social sharing, and to learn from others. Preferably, those who follow search engine protocol having learned how to rank on search engines for press releases. Your press releases have a place for your link. They are considered part of IBOsocial. If you don’t believe your content has enough value, you will find that putting links in the press release will also have no value. Excessive links, over three per press release including the visit website link, will never find a page one of a search engine. The best way to link is through words in content. If you feel it is necessary that a visitor knows the link address don’t link to it. Use it following the link in content. According to Matt Cutts you should never use a word that is part of the link as the linking word. All the other research we have done shows this to be true.


One of the things people look for, especially other business owners is personal ethics. Most are wise enough to understand ethics are based on choices. What you will find is people align with people who make the same ethics choices. Others judge you in part by your associations. Some banks search the credit scores of those you associate with on social media before giving you a loan. Companies hiring employees use social media to see if you will fit in their business based on your friendships.  

Real value

What is the real value of you as a person? Are you being real and letting others know who you are? Are people learning who you are from your press releases or through in-house emails?  People don’t buy products, they buy the person or company behind the product.  It is trust you have built; that often helps a person decide if you or your product are a right fit. You will find for most that even those very new to marketing have value, because they may have learned something you have not. It may be too that their experience offline is of value. Those who are new should consider, how could your knowledge gained in pre internet business life help others?

Networking when you realize your needs are bigger than you are

Part of my personal story

If I hadn’t helped others with personal and company niche branding before the advent of the internet, what I provide wouldn’t have as much value. Some of the companies where I was responsible for brand enhancement, I was a half owner in the business.  I used knowledge gained in those businesses to help others as well. As a part owner, I was expected to be able to fill the shoes of every employee.  When the first business shut down before I had raised, the money to buy it, all the employees who wanted their own business had brands built for them by me. Of the employees only one didn’t. He was the teamster truck driver and not far from retirement.

What value do you bring with you?

The shovel I had used in my first business to dig holes came in handy for pouring concrete and in roof removal for other businesses where I became a partner. Had my personal and business branding not worked I would have never earned the money to buy into these partnerships. If my partners had chosen not to use the brand enhancement, marketing, networking, and advertising advantages brought on board by me, they wouldn’t have become the thriving businesses they did. Use your strengths and improve upon your weaknesses.

IBOtoolbox member clients

Although IBO members are not our target market, it is hard to spend as much time as we have on the platform without helping with branding for a few. For many of the people on the platform today, the names most likely mean nothing so we are not going to share them. Those who have been around a while and understand the value we bring already know who they are. If you are newer to the platform, I will share them personally with those who contact us. ©July 31, 2015 6:00 PM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.

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