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Dennis Thorgesen
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What is brand authority?

Published on 7/16/2015
For additional information  Click Here

What is brand authority?Lisech eMarketing small logo

Brand authority is the most important part of online business success. Positioning may or may not be what you believe it to be depending on your mindset. A simple truth is people look for authorities in the fields they search.

Ugliest website on the internet

One of my friends positioned himself as the owner of the ugliest website on the internet. This wasn’t done purposely at first. His visitors kept telling him his website was ugly. When he changed the website, he lost an important part of his brand identity without even realizing he did it. When he promoted for years “I may have the ugliest website on the internet however it will fill your needs”, He made his brand promise. Now that he no longer promotes he has the ugliest website part of his brand promise is missing.  His brand authority was making ugly convert.

own it graphic

Social media’s importance

Not every company is going to reach page one of a search engine in its niche.  For those, social media done right can bring you the customers, which you must have to survive. How well you reach the emotions of your audience will determine how well you do. What you will find is social media can also have an impact on how the search engines treat what you share.

social media

Niche choice

Even if you are using a social media approach, you need to know in which niche people are going to find you. You want positioned where those who will want your product or services can find you. Keywords are as important on social media as they are for search engine placement.


People aren’t looking for also ran, they are searching, no matter where they are looking, for people they see as an authority. From a search engine standpoint, it takes 10 articles of at least 550 words written to the same niche for them to consider you an authority.  For me personally in a hobby niche this has happened with a single article. Don’t for one second think this will work for you unless you truly are an authority of which people have no doubt from the first paragraph you write on the subject.

search engine placement

Without positioning, there will be no placement

It looks like much of this article is about placement. In a sense it is. It takes authority brand positioning to your keywords, to find proper placement. If you have questions or concerns about your brand positioning, you can reach us by clicking the visit website link above. ©July 16, 2015 8:30 am CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.





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