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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

What is your brand story?

Published on 5/29/2015
For additional information  Click Here

What is your brand story?Lisech small logo

As important as, what is, where, and why, should your brand story exist? Let us first understand, if you are in business, be it affiliate marketing, brick and mortar store, service business, used car dealer, or even MLM, you own a brand.  As a business owner, you are writing your brand story daily.

 Are you writing your story to your audience?

I often ask consulting clients “Who is your ideal customer?” Often, I chuckle when the reply is, anyone who is breathing. Not everyone is going to be interested just because he or she is breathing, even if you are selling super fresh air breathing machines. 

Buyer categories

All product and service buyers come from categories. They are specific. Some of the category break down is gender, age, social background, health, schooling, recreation, safety, green, and location. There are few brands, which are able to transcend all categories. Pick the one with the largest need or want for your product or service and you will do well. As you gain a following, you can work on reaching those in other categories.

people as buyers

Is your story engaging?

The answer to this is simple, is there interaction? Do people leave relevant comments? Are potential customers reaching out to you? Are they interacting on social media?  If they are not, it is time to rewrite your story.  

What problem are you trying to solve for your customer? Did you have this problem and how did you solve it?  Is your product or service going to help someone through a difficult time? Are you sharing your triumphs, and adversity?

Are you telling the same story on all your social media?

This goes beyond the story. Are you upbeat, laughing, and getting others to laugh? Do you show as laid back on one media and boisterous on another? Your story needs to unfold through every media with a singularity of brand voice. Do your pictures, graphics, and videos fit with your voice?

Keep it simple

Unless absolutely necessary keep industry jargon out. Use the simplest words possible to describe whom you are and what you are going to do for potential clients. Simple, to a group of college professors or a group of 6 year olds will differ. Time is the one commodity that once used can never be replaced. Customers will thank you for showing them the value of your product in the simplest terms possible.

A picture is worth a thousand words

Are you using pictures, graphics, or videos to show the value you bring? With your brand, you are making a promise. Is it the promise defined in a way your audience can understand? Are you carrying it through in story through your pictures and graphics?

brand promise

If you need help defining your brand story, we are help.

©May 28, 2015 10:45 PM EDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.


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