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Dennis Thorgesen
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Marketing tips for companies building a brand

Published on 5/2/2015
For additional information  Click Here

Marketing tips for companies building a brandLisech eMarketing small logo

Everyone who markets can use all the tips they can find as they are building their brand. Some of these tips many company owners already know. If so, consider this a refresher and understand this is being written more for those who are learning.  

1. Professionalize.Your name should read as follows for worldwide professional.  Capitalize the first letter of your first and sir name. The other letters lower case.  Choose your photo carefully. In it, be sure you are wearing clothing that suits your business. Would you hire a plumber who came to work on your house in a suit? How far would you trust a lawyer who showed up in court to defend you in coveralls? We expect people to dress in a way, which fits their profession. In our case, our professional graphic designer created what we use.  As a branding company, we believe this is expected of us.

Marketing attire photo

2. Be consistent in your message.Choose one keyword or cluster to keep consistent. Every article you write is to gain Use only two other keywords or clusters and separate with them a line this " |. " Do some research or have someone do it for you.  This is possible on Google AdWords or any paid program you choose. You want the lowest competition, highest searched, niche specific keywords possible.

3. On articles, and social media, are you leaving comments, which relate to the content?  Be as keyword specific if possible when commenting on articles.  Many times you are leaving a first impression for someone, is your comment something, which relates who you and your company are? Are you giving enough value for people to follow the link back to your website?

4. Share if possible. If you don't have a presence on Google+ create one. Add you website and any website to which you contribute "To what blogs or websites do you contribute." Share your own and other articles of value to Google+, because the comments you add when sharing can be found on page ones.

It is my hope these marketing tips help your company increase your value as you are building your brand. These are simple fixes that a few company owners have or will be able to put to use. For new marketers they are recommended. This information can easily be translated for social media platforms outside what is considered the “Normal.” ©May 1, 2015 11:15 PM EDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.

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