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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand; more on mobile friendly

Published on 4/30/2015
For additional information  Click Here

Building a brand; more on mobile friendlyThe big "e"

The mobile friendly update is in full effect now. Many companies are finding they are rebuilding their brands to meet the new standards. With the change, Google has said it prefers all website builders use a responsive design. Responsive design is what makes a website viewable on every device. Google says if you are not mobile friendly, chances you won’t show up on page one of a mobile search.

Exceptions to the rule

We all know the internet is not perfect. This includes for those connecting to it with mobile devices. If you search a brand name, on a mobile device, chances are the results will come up even if the website is not mobile friendly. Some of the websites, which do not meet the mobile friendly criteria, are easily readable by mobile users.  These sites would be the ones that use a mobile website service. This type of service is going to become a dinosaur unless they find a way to get Google to let them pass the mobile friendly test.

WordPress themes

It is my understanding now there are no cost themes, which can pass the mobile friendly test. With WordPress, remember what you add on can cause a website to fail. If it is within your budget, it is still our belief you are better off buying a theme. As with every website, each page you want seen on a mobile device should be put through the mobile friendly test. 

Lisechglobal mobile website


Some; What You See Is What You Get (WYSIWYG), not all, of this type of website passes the mobile friendly test. If you are considering using one, check other websites created using the editor. If a majority is mobile friendly, chances are you can make it work for you. As with any website any HTML you use can make it fail the mobile friendly test. Be prepared to run each page through the test, add and remove extra HTML until you find a working combination. If you are using HTML documents, make sure contents are resized to 16 pixels.


Those using this type of builder still have to make sure everything is set up properly. One wrong move can turn a website, which would pass the mobile friendly test into a pretest dinosaur. The fix is fairly simple though and can usually be found somewhere in the WC3 tutorials.

Internet wide content

IBO Press releases are considered mobile readable at any size; even so you should think of your mobile user. Too much light in the background can cause articles to become unreadable if the font is too small. Colors make a difference also. What is recommended internet wide is 16 pixels for font sizes. Consider font size for content in graphics as well. Use a dark color for headings as much as possible.

The biggest problem

So far, the biggest problem we have found is social buttons. This includes social sharing buttons. Make sure the HTML leaves room between the buttons. In many cases if the buttons are too close together this will cause a fail for the mobile friendly test. If you are not using sharing buttons on every page of your website, it is a good time to put them in place.

Mobile sharing buttons


Is your website legal? Do you know what it must have to pass worldwide legal guidelines? Websites must contain a disclaimer, a privacy policy, a terms of use document, and an about us page. Legally links to these must be in the area someone is going to see on any form of internet device above the fold.

Building a brand

We see responsive design as a must have for branding in the near future. As mobile users increase, traffic from non-mobile search engines is going to decline. Since the number they give, for mobile searches are 30 percent now, and rising daily, you want to be usable by mobile searchers.  If you have questions, concerns, or just want it done for you, feel free to follow the visit website link above. ©April 30, 2015 2:15 AM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.




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