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Dennis Thorgesen
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Building a brand; mobile friendly update

Published on 4/7/2015
For additional information  Click Here

Building a brand; mobile friendly updateLisech small logo

Building a brand does not refer only to those who are just starting a business. As long as you are in business, you should continue building your brand. Google’s mobile friendly update or algorithm is just another step in refining your business goals and objectives.

Mobile friendly update

In the past few months, there have been many scare tactics involved with this algorithm. What it all boils down to is, Google is in business to make money. If you are in business for the same reason, follow Google’s advice.  There are several facts upon which they based their change. Mobile searches are increasing. Those who reach a website, which isn’t mobile friendly, are leaving the website within seconds. Advertisers don’t pay for bounces. To Google; this means mobile viewers find no value in a website, which doesn’t meet their algorithm. Your chances of being on a page one a mobile user is finding will be greatly reduced if they find you at all. Mobile users; more than most are impatient, time to them is precious. They rarely if ever search beyond the first page.  I personally never have on a mobile device.

Lisech Mobile friendly results

Responsive design

The thinking behind responsive design is to have your website show well on every device on which it will be accessed. In most cases, CSS3 and HTML5 is what are used. Some of the larger websites are being quoted prices from $5,000 up to make their websites mobile friendly. Smaller websites and new websites can be created or updated with much less expense.


Our feelings on this are be careful whom you use to host your website. A responsive theme should work with any host you choose. I would ask for proof.  This is especially true for the free website hosting companies who use WYSIWYG.

Our take on WordPress®

As far as I know at present if, you are using WordPress® you have to buy a responsive theme.  Not all responsive themes are created equal. We recently tried several of the no cost themes; none of them passed the mobile friendly test. Even some of the paid older themes are not passing. Be sure to upgrade to the latest WordPress update because not doing so can cause problems. In time, I believe you will be able to find no cost responsive themes that will work, or there might be one now we didn’t find.

Our take on WYSIWYG

Some, What You See Is What You Get, (WYSIWYG) websites are passing while others are not. How many of these will make it by the April 21, 2015 deadline as of now I have no idea. Sometimes a theme choice within the editor will not pass, while others will.  WYSIWYG editors are the right choice for some website builders while for others it is a bad choice. This is always based on the needs of the website owner. The biggest downside I have seen with them is loading speed, which is also a critical factor in search engine optimization. As of now, the only one I can recommend from personal experience is Weebley. We have had a sub domain website there since 2011. With no changes on our part is it passing the mobile friendly test.

A picture is worth a thousand words Google friendly test

If you are new to website building

The best advice I can give you is consult with someone before building a website. We are not the only company who does this type of consultations. If your only concern is mobile friendly when you are just starting out, don’t let the consultation end there. This algorithm is only one of about 50 areas, which should concern you.  

Building a brand function over beauty

For every brand, which has been built, function is more important than beauty. Mobile friendly is a function. You want people on your website or it stands no chance of conversion. ©April 7, 2015 1:00AM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved. 

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