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Dennis Thorgesen
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Building a brand; Google, Twitter 2015

Published on 3/16/2015
For additional information  Click Here

Building a brand; Google, Twitter 2015 Lisech small logo

For those building a brand, the Google and twitter firehouse deal in 2015 can be a game changer.  Although the two companies involved with this deal will benefit, they are not the only ones who will. Here it what the deal entails. Twitter users in general are the most current news carriers on the internet. Google will start placing relevant tweets on page ones people are searching.

What this means to internet marketers?

In essence it means you as a marketer need to carefully consider what you tweet. The questions you should ask of you are….

Is my information newsworthy?

Does my message fit with what is trending?

Is there real value to someone searching Google?

With what keywords will I use to reach searchers?

Value based

Everything Google does is value based. If they didn’t see a benefit to this firehouse deal they wouldn’t have made it. They understand people want new information as soon as possible. Now those searching Google will be able to find real time news and information without having to type in the date.

Retraining the mind

If you run a brick & mortar store or a service business and advertise or market on the internet, you fit the classification of internet marketer. As of now, when you make a tweet, the only people who might see it are your followers. This is only if they are looking at the twitter feed generally within a few hours or less after you make your tweet. People searching for real time needs most likely weren’t going to find your tweet. Now if Google finds value in your tweet, there is a chance it reach a page one.

What changes can you expect? Google+ graphic

If Google does for Twitter what it does for several other platforms you should see content on page ones within an hour. Depending on how they write the code it could be even faster. Knowing what I have learned, I don’t believe they will stick long term. What this means is the posts will have a short page one lifespan. This I can totally understand, how valid are those posts going to be in 2025? So far, the oldest page one content I have found was in 2011, and was published in 2001. In its niche it still held value.

How can you benefit?

SEO and increased advertising results will be the benefit of this firehouse deal for Twitter users. People will be able to find your tweets on page ones of Google. This will happen even if the searcher does not have a presence on Twitter.

How you use this information is up to you Lisech twitter branded graphic

My belief is branded twitter feeds will see more benefit than regular pages depending on what they tweet. In the past, if you wanted twitter to be the most effective you had to have someone on the feed consistently and for hours a day. With the new changes, you will reach a worldwide audience so had better be prepared. Since the internet is worldwide, you never know what time someone is going to pop in. Internet users are also notorious for a lack of patience. They want instant gratification whether it is information, products, or services. No patience means, they want it now. Google is going to deliver. Are you? ©March 12, 2015 7:15 PM CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.



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