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Dennis Thorgesen
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Building a brand; proposed honesty update

Published on 3/9/2015
For additional information  Click Here

Building a brand; proposed honesty updateLisech eMarketing small logo

Those who are building a brand might soon be dealing with Google’s now proposed honesty update. As most people know, Google sets the standards that other search engines follow. Google’s aim with the honesty update is to give people truthful information.  My question is why should this be necessary?

The best policy

In my life, starting as a young child “honesty is the best policy” is what I learned. In the near future, those who follow this policy will most likely gain importance on at least one search engine. This will include small business owners who as of now have problems ranking high on Google. There is no doubt in my mind if/when this goes through other search engines will soon follow.

What I have learned

Where before; search engine bots based “honesty” strictly on high visibility backlinks, now they are going to look at the actual content of the website and other written content to verify honesty. This will help small companies with websites who live “the best policy is being honest.”

How can something that helps searchers help you?

For many companies this is going to be a revelation. Companies who make claims, which can’t be verified, are going to bear the brunt of this algorithm if/when it comes into existence.  As of yet I have never known this search engine to talk about a change, then not make one.

Lisechglobal meta description

Where problems could ensue

Theories, which have little backing in reality

What people believe to be facts, which in reality are not?

Anything, which can’t be easily verified as believed fact.

Claims, which can’t be proven by what exists on the internet

Internet based

All information to prove honesty will come from the internet. According to what I understand, the search bots will read existing content with the same keywords and phrases. The search bots (not humans) will decide what is honest and what is not. With this change it appears we are coming much closer to artificial intelligence.

From an SEO standpoint

It makes sense to start looking at where you place backlinks. My recommendation would be, if you question the honesty of a website use a [no follow] or don’t leave a comment. Be careful with whom you are linking, not that you shouldn’t be anyway.  

A few questions I have from an SEO standpoint

Will links to websites who prove honest be worth more? As of now, they say page rank (PR) no longer matters. Although I have personally found this not true, will the new algorithm base page rank on honesty?


Looking around IBO and other platforms, I see the word honesty rarely. Delivering on your brand promisemakes you an honest company.  In the internet world, people [not search bots] decide who is honest. Over delivery on your promise is what is going to give you the most positive reviews. Yes, reviews will matter in the new algorithm.

SolutionsIEC banner

Snell Experts approval banner

Used with permission, created by Lisech eMarketing

Final question

A few of Lisechglobal’s consulting clients use the word honesty and live up to it.  Two, which come to mind immediately, own physical companies who provide services in people’s homes. Jason Yost who is an Industrial Hygienist, and owns Solutions University, then David Snell who owns the Snell Experts online home services directory, & Executive restoration come to mind. Will websites like theirs be the backlink wave of the future? ©March 9, 2015 4:30 PM  CDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights reserved.



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