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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Bulding a brand; what does narrow brand focus mean?

Published on 10/11/2014
For additional information  Click Here

Building a brand; what does narrow brand focus mean?Lisech eMarketing small logo

Everyone who is successfully building a brand has a narrow focus. What does a narrow focus mean to any business? One of my father’s favorite sayings was…To succeed one of these factors has to be in play. Learn and do something very few people can or do what you do better than everyone else does and build a reputation for being best.

“If you can’t be first, find a niche in which you can.” Jeff Bezos

It takes business owners willing to set themselves apart to make it on the internet or for that matter in any business. What can you do that others haven’t learned? Are you going to teach them to duplicate your results or have them buy a product you create? You can’t do both in a single niche. I hear so much talk about multiple streams of income. This does not work until you have mastered a single niche first. Keep it simple, one thing at a time and you are more likely to see the success for which you are looking.

Talk about branding?

What is it really? Every human being, almost every animal and even an insect are “branded.” Do you respect black widow spiders if you know what they are? Having spent years in Southern California I have a healthy respect for these spiders. One of the things I learned is never put your hand in the mailbox without looking first. Although I wasn’t stung I had one on my hand from making that mistake.  

They have a narrow focus.Lisech eMarketing mail box graphic

They want a safe place to live and raise their young. Putting your hand in their safe place is not a good thing to do. Their sting can kill deer, coyotes, and even people if not treated.  Actions and possible outcomes are all part of a business and brand. Those who keep a narrow focus are the most likely to succeed in business. This is because it is easy to explain what you do or what you offer. Simpler is better when you are showing the world who you are and what you do.

How can you do this?

Do you believe you can compete against Wal Mart online across the board? Most companies realize they cannot. Can you however compete with a single item against them? Most likely yes if you can deliver in a way Wal Mart can’t. This is done by using a single word that people come to associate with your company. The word chosen is often what makes the difference.  When you fit the word, you have narrowed your focus. Overall, this is only a small part of what is necessary to compete, for more details give me a call (402) 806 4200. 

If there is a lesson to be learned here, it is….

By narrowing your focus, you can be first. Take the time to break down what you do to the purest form. What can you do differently that will set you apart? What can you do to make you the best at what you do, then how can you explain this in a way your audience will understand your value proposition. ©October 10, 2014 11:30 PM CDT Dennis Thorgesen, Lisech worldwide consulting, Lisech eMarketing, all rights reserved.


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