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Dennis Thorgesen
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Building a brand; Google hangouts

Published on 10/2/2014
For additional information  Click Here

Building a brand; Google hangouts Lisech small logo

When you are building a brand, you will find Google Hangouts
to be a good tool for helping people find your company. The most important
thing you should remember is keep it real. A hangout is a reflection on your
business, brand, and your reputation so represent yourself and your company in
a light you want others to see you.


Make sure the information you share has value


People who take the time to watch a hangout are looking for
value. How is what you are presenting going to help your audience? These
presentations are not about you. If you are providing value people will come
and stay if not well, you get the picture. How are you going to show value in
what you offer?


Are you creating value

Lighting

If you are sitting in front of the computer and don’t plan
on moving set up the lighting to where your face shows well. This is generally
done with a three light system. Part of using video is face branding, if people
can’t see your face your brand will suffer. For me personally the laptop works
best. With hangouts, smart phones and notebooks work for viewing not for
presenting.


Length


Let me tell you, we learned the hard way, don’t make them
last for hours. No one is going to sift through hours of information to find the
piece of information they value.  Keep
them short and get to the point. If you can’t say everything you need to say in
a half hour set up two.


Staging


This is what people see behind you while you are on camera.
Never use a solid color backing. This includes a blank wall behind you. What we
have found is a solid color background isn’t going to keep a viewer’s eyes
coming back to your face.  Your face
should be the focal point. This is where you want visitor’s attention. Your
stage should be set up so when the viewer’s eyes wander they are brought back
to your face.


Are there staging exceptions?


Mark Pierce Startech security

Yes, depending on whom you are and what you are presenting.
Solid black works very well for short videos where you are sharing
“confidential” information. When you are filming outside use what you see
behind you to set the stage if possible. If what you are showing can’t be
staged go with what is there.




Brand building

The idea is to use your hangout to build brand awareness.
They are not an in your face sales tool. People are watching for the value you
are giving. For those who don’t understand the word branding you can replace
it, to help you understand, with the word business. ©October 2, 2014 1:30 PM
EDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights
reserved.


 

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