Join me @ IBOtoolbox for free.
Dennis Thorgesen
Member Since: 4/15/2011
performance / stats
Country: United States
Likes Received: 9984
Featured Member: 21 times
Associates: 1628
Wall Posts: 2489
Comments Made: 20437
Press Releases: 491
Videos: 0
Phone: 402 806 4200
Skype:     wheelinallover
profile visitor stats
TOTAL: 493906
are we ibo associates?
business links
recent videos
active associates
Whitney Jacqueline     
Last logged on: 7/22/2019

Marlena Burton    
Last logged on: 7/22/2019

David Barlow  
Last logged on: 7/22/2019

John Kespert    
Last logged on: 7/22/2019

IBOtoolbox Admin     
Last logged on: 7/22/2019

Prince James    
Last logged on: 7/22/2019

Joshua Lindsey    
Last logged on: 7/22/2019

Eric Wilson    
Last logged on: 7/22/2019

jl Thompson     
Last logged on: 7/22/2019

Bruno Duarte    
Last logged on: 7/22/2019

Bosko Hajsek    
Last logged on: 7/22/2019

Brandon J Urquhart I    
Last logged on: 7/22/2019

Marty Cooper    
Last logged on: 7/22/2019

Lisa Smith     
Last logged on: 7/22/2019

Jack Dawson     
Last logged on: 7/22/2019

other ibo platforms
Dennis Thorgesen   My Press Releases

Building a brand; Google hangouts

Published on 10/2/2014
For additional information  Click Here

Building a brand; Google hangouts Lisech small logo

When you are building a brand, you will find Google Hangouts
to be a good tool for helping people find your company. The most important
thing you should remember is keep it real. A hangout is a reflection on your
business, brand, and your reputation so represent yourself and your company in
a light you want others to see you.

Make sure the information you share has value

People who take the time to watch a hangout are looking for
value. How is what you are presenting going to help your audience? These
presentations are not about you. If you are providing value people will come
and stay if not well, you get the picture. How are you going to show value in
what you offer?

Are you creating value


If you are sitting in front of the computer and don’t plan
on moving set up the lighting to where your face shows well. This is generally
done with a three light system. Part of using video is face branding, if people
can’t see your face your brand will suffer. For me personally the laptop works
best. With hangouts, smart phones and notebooks work for viewing not for


Let me tell you, we learned the hard way, don’t make them
last for hours. No one is going to sift through hours of information to find the
piece of information they value.  Keep
them short and get to the point. If you can’t say everything you need to say in
a half hour set up two.


This is what people see behind you while you are on camera.
Never use a solid color backing. This includes a blank wall behind you. What we
have found is a solid color background isn’t going to keep a viewer’s eyes
coming back to your face.  Your face
should be the focal point. This is where you want visitor’s attention. Your
stage should be set up so when the viewer’s eyes wander they are brought back
to your face.

Are there staging exceptions?

Mark Pierce Startech security

Yes, depending on whom you are and what you are presenting.
Solid black works very well for short videos where you are sharing
“confidential” information. When you are filming outside use what you see
behind you to set the stage if possible. If what you are showing can’t be
staged go with what is there.

Brand building

The idea is to use your hangout to build brand awareness.
They are not an in your face sales tool. People are watching for the value you
are giving. For those who don’t understand the word branding you can replace
it, to help you understand, with the word business. ©October 2, 2014 1:30 PM
EDT Dennis Thorgesen, Lisechglobal consulting, Lisech eMarketing, all rights


Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.