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Dennis Thorgesen
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Building a brand: keeping business simple

Published on 8/25/2014
For additional information  Click Here

Building a brand; keeping business simple

 Lisech eMarketing orange e

It is even possible when building a brand to keep business simple. It would depend on your understanding of what is simple. Many people who start companies have no idea of what they are doing. How do the ones who succeed do it?


Do you understand


"Your brand is a gateway to your true work. You know you are here to do something - to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand - which you deliver." Dave Buck



Tammy's office logo

There is no company in existence that continues without commitment. It is not always the total commitment of the business owner. The right employees can also keep a business functioning. Hiring outside companies who are committed can also keep a business functioning.


Customer base


Every business has to have or build a customer base. This means your product should be something that people will replace in time with your product again. It can also be a line of products of which when a customer buy one they want another. A repeat customer is what keeps many companies in business.

Business building



One form of network is; you are helping another company in exchange for them helping you. It really doesn’t take less time to market however when you are in the right network helping other companies makes sense because it will increase your reach as well as the reach of the other businesses in the network.


Time and money


Every business owner has a choice. You can spend the time to learn everything you need to know or you can hire others to do what you feel there is no time to learn. With each choice you make, you should consider your return on investment. Time is the one resource once spent; you will never get back.

©August 25, 2014 5:00 PM CDT Dennis Thorgesen Lisechglobal consulting, Lisech eMarketing, all rights reserved.



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