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Dennis Thorgesen
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Building a brand; branding considerations

Published on 8/16/2014
For additional information  Click Here

Building a brand; branding considerations

 Lisech eMarketing e

What does building a brand mean and what considerations should you be considering as you are building. Every post you make, your website, any splash page, opt in page, even your response when someone buys or doesn’t buy your product is part of your brand identity.

 

Identity

Lisech eMarketing full logo

This is everything you post, every person you talk to, all your social media, your website, and any other information including emails you share online. It requires thinking as you do all parts of your business. This is also every picture you use and any videos you create.

 

Image

 

All these come together to create the image for those who see your brand. When you don’t live up to promises this affects your image at least for the person for whom you don’t deliver.  A bad image travels like wildfire.  Image is others perception of your brand, it is what you do that decides this.

 

How do you create an effective brand?

 

First, you learn preferably by talking to someone who understands brand identity and image. Learn everything you can from them as you are putting the brand together.  A brand is more than a presence on social media and a website.

 

What you do matters

What you do matters

You have to understand people are going to be watching what you post. If all you do is share your own links people will quickly stop paying attention to you. The idea is to share what your audience wants.  The most important thing you should always be learning is who you audience is and what they want. There is nothing wrong with asking questions. This is what you should be doing. You can’t learn what others are thinking unless you are asking someone questions.

 

Make even a company brand feel like visitors are dealing with a person

 

The best brands have personalities. As much as possible the builders make it feel like you are dealing with a person. Think about the big brands…Ronald McDonald (McDonalds®), Colonel Sanders (KFC®), and Burger King® they all show a person or a human type mascot people can see.  Those who are self-branding of course the person visitors should be seeing…. you. 

 

Website considerations

 

The most important aspect of the website is “what do you want the visitor to do?” Yes, you want a sale however have you built enough trust for a first time visitor to buy from you. If you haven’t, how can you build this trust? Most successful businesses offer something the audience values to invite them to their auto response system. With this system, you can now reach a visitor and build the trust needed for them to become a buyer. You can also give options however; this shouldn’t be done on the same web page. Each page should have a single “what do you want a visitor to do?”

 

Auto response systems


What do you want a visitor to do

What most people don’t realize is this used to be a sales tool. It no longer is. It is a place to build trust with the people who have opted in. It is now meant to lead to your social media and back to your website where the sales page is located. The website’s job is to give buyers a great buying experience. 






Branding considerations

 

How do you present you online? What do you want a visitor to do? How can you guide them to become a customer? These are the major areas where you should focus as you are building your brand. © August 16, 2014 10:00 PM CDT Dennis Thorgesen Lisech worldwide consulting, Lisech eMarketing, all rights reserved.

 

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