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Dennis Thorgesen
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Building a brand, your auto response system

Published on 7/2/2014
For additional information  Click Here

Building a brand; your auto response systemLisech e eMarketing logo


An auto response system should always be part of building your brand. In the past, these were used almost strictly as sales tools. They still are, only sending out strictly sales letters will soon become outdated.


Auto response what is it?


For this article, we are dealing with it as most internet marketers use it. It is an e-mail utility. The reason it exists is to reply when someone asks for more information. Responses are prewritten and the same message goes to anyone who opts in.


Why do people join lists?


They are looking for information. This information must have value to them personally. When you are setting up your auto response system, it makes sense to know what your audience wants.


How do you keep people receiving information?


It helps if each person feels like you are talking directly to them right when they read the first sentence. Spend a paragraph or two letting your audience know you as a person. Make sure the information you are sharing is similar to the reason they joined your system. Calls to action should always be part of this type of email. Make them simple; what you are really looking for is interaction. This can be to the actual email or you can lead them to your website and or social media. If you choose the website make sure, there is a way for them to interact. Lisech eMarketing social media avatars


What is the function?


List building used to be for sales. In the past, they actually put a dollar value on each person who joined your list. Now it is different. Yes, sales still happen and if you do it correctly, you will have more sales in the long term.  What the systems function is….letting people get to know you. Then building trust with as many of the people on the list as you can. This is done by interaction with you personally.  People who trust you are going to become buyers.


Focus


Focus first on the person opting in. Make them feel important and like you care. Change the focus to you. This is simply letting the person know a little about you. This is not in a business sense; you don’t want to bore them with details of how your work week went. It is about who you are and what you believe. Move from there to the information you want to share. Close with a call to interaction. If you attempt selling with each email people will opt out.


To recap


People who join lists are looking for information. They should be treated as if you truly care for them. If you don’t let them know who you are and what you stand for, you will lose them. Always use a call to interaction.  ©July 1, 2014 10:30 PM CDT Dennis Thorgesen. Lisechglobal consulting, Lisech eMarketing services. All rights reserved
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