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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand; IBO special edition, how can I help you?

Published on 6/28/2014
For additional information  Click Here

Building a brand; IBO special edition, how can I help you?Lisech eMarketing logo

If you are in business, you are building a brand. This can be a company or a personal brand. Most people want to know what IBOtoolbox’s function is and how can it benefit me most? First, you have to ask yourself and answer this question. Am I in business or just a hobbyist?

How can I help you?

If you are in business, this is I am sure, is what you would want someone to answer.  Since this fits with what my company does in reality, it is simple for me.


IBO is a platform, which is carefully designed for personal branding. Not for branding some else’s applications or opportunity...The people who are going to buy from you will, based on these factors, know, like, and trust of you personally.

First press release

Your first press release should have been an introduction. In the end, it can be whatever PR you choose. It took me two years and I paid dearly for not doing it sooner.

Continuing press releases

These should include information which has value to the audience you are reaching. Let’s hope you did your homework and know for what people in your niche are looking. When you wrote your first press release you should have chosen you base keywords. From this point on your base keywords should be part of every press release.


payday kitten

People relate to pictures. There is an old saying, which really suits. A picture is worth a thousand words. For IBO press releases, pictures must be hosted online.  You might try putting pictures on a no cost, sub domain website. This is where and how we host the pictures we use.

What people are looking for?

People on IBO and search engines really want to know "who are you?" "Are you like minded?" "Can I trust you?" and what are you personally going to do for me that others offering the same or a different application or opportunity are not.  How are they going to know if you are like-minded if part of you is not there?

Search engine traffic

This is why you write IBO press releases. If you had been around as long as me you would know that several times a day search engines crawl your profile looking for new content. Google isn’t the only search engine. I know from personal experience that my content has been translated to Chinese and search engines “on the continent” most people in the United States have never heard of have picked it up.

What are they looking for?

Search engines only pick up what has value in the niche to which you tag the article. There are several more tests your article has to pass to be picked up. They are “Are the title and tags relevant to the content?”” Is the content long enough to show me as a professional in my field?”” Is it over optimized?” “Is it seeing interaction and sharing?”

It took over two years to figure all this out

All articles should be under optimized. I know "say what?"  In reality, this simplifies life for new writers.  Google's Panda algorithm was put in place to put good content that was under optimized in front for people searching. Every update has taken it further down the same road. Now if you are even what used to be considered "optimized" you have gone too far.

Considerations for designing your brand

If you are in business and even using personal branding this information has value to you. Those who follow the guidelines of brand building are the success stories. This ends our IBO special edition; I hope it has answered, “How can I help you?” ©June 28, 2014 6:40 PM CDT Dennis Thorgesen. Lisechglobal consulting, Lisech eMarketing services. All rights reserved.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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