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Dennis Thorgesen
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Building a brand; "What is in it for me?"

Published on 5/15/2014
For additional information  Click Here

Building a brand; “What is in it for me?”brand consulting


As the builder of a brand, you are always going to want to answer the question “What is in it for me?” This has to be done from the eyes of the prospective buyer. Many companies think this is enough. The truth is it isn’t quite this simple.


Why buyers are looking


Those who are searching for information and products have many options. If they are looking for something in your niche, you are only a single option of many. People generally choose to buy from a company they know. If they don’t like a company they will search elsewhere. Chances are very high that they are not going to buy from a company they don’t trust.


Home Depot® and Lowes®


Right now, many people are upset because Home Depot® and Lowes® are doing sensitivity training. They are working to make it possible for those who don’t believe as “mainstream” Americans to work for their company.  This isn’t about the right or wrong of their decisions. However many customers have lost trust. If you have an existing audience, let them know of changes before you make them. It is important to follow the majority for the long-term benefit of every company.


Like-minded people


Today people are looking for like-minded companies.  If you haven’t let them know your beliefs then how can they know if there is a meeting of the minds? This is part of the Know factor.  


What are you promoting?


If you are a company owner, what you have to realize is you are not selling a product. In every case, you are selling an emotional attachment to your brand. This can be your personal or your company brand.  Small business owners what you are selling is YOU. Make sure people realize the value you add.


Can you deliver?


In the visitors mind their first question is always going to be "What is in it for me?" This will always be followed by "Can this person/company deliver?" if you haven’t convinced visitors or prospective buyers you can and will deliver they will be buying from a company they feel can deliver.


TestimonialsLisechglobal Testimonial page picture


The truth is unless people can actually reach those who give testimonials they have only a small value to prospective customers. Brand advocates carry more weight. Advocates know you truly believe in what you offer. Most will spread the word using word of mouth. These advocates would be satisfied customers who most likely follow you on social media. They can also be people with whom you have a personal friendship.


Does your lifestyle match your business?


Do what you enjoy. Visitors and prospective buyers will know if you believe in what you do. It will be obvious in your work. What you will find is the sales-minded people are pushing because they truly don’t believe in what they are doing. If you love what you do, and live the lifestyle people who believe like you will follow you.


Lifestyle bikers personally branding


What does lifestyle have to do with “What is in it for me?”or building a brand? What about “Can this company/person deliver?”  Just ask any real biker. Those who live the “Biker” lifestyle are Harley Davidson® riders or wish to become one. In most cases, they are part of the lifestyle before they bought the product. How can you relate this to your business? ©May 15, 2014 2:50 PM CDT Dennis Thorgesen. Lisechglobal consulting, Lisech eMarketing services. All rights reserved.

 

 

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