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Dennis Thorgesen
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Building a brand: current necessities to succeed in business

Published on 4/24/2014
For additional information  Click Here

Building a brand; current necessities to succeed

As you are building your brand, you will find there are several necessities required to succeed. Businesses on the internet only and those using the internet to advance their businesses have the same needs. Without the proper tools and advertising your business will never reach its full potential.

What tools do you need?

Some people don’t consider a brand a tool. The truth is; it is probably the most important. Branding comes in two styles. One is personal branding the other logo or company branding.

Personal branding 

Writers and many people in MLM’s use personal branding. They do this because it is more personable. In this case, they are showing their face and name so people can recognize them. Their goal is to reach others on a human level. The thought behind personal branding is if visitors, readers, and people they reach find value in what they share, they will search the name to find more information.

Logo branding 

People who have physical businesses use this more. Their goal is to have others recognize them by their company name. They generally have products for sale or service businesses. The service business owners generally come to your property or place of business to complete their service. Every large company uses logo branding. What those who logo brand are trying to do is reach people through emotions.


Every company large and small should have a marketing plan. They need to know how to reach their target market.  Every company requires advertising. People won’t know your company exist without it.


You must have a system in place that will work for you. Many companies spend years putting their system in place. It is one of the reasons businesses lose money their first few years in business. Many in MLM’s provide the systems to simplify success. This doesn’t always mean their system is as effective as it could be. Too many are still using antiquated systems, which worked and no longer do.

Knowledge of business law

Laws for online businesses change often. The governments worldwide make new laws. It is your job as a businessperson to know and obey these laws. Make sure your business or any you are involved with is up to date. This is one we came across this morning.


In the past two years mobile has become the go to way to reach new customers. The number of phones and other devices, which allow internet access, is growing rapidly. Mobile marketing has benefits the standard computer isn’t using. It is the most cost effective way to put internet access and the disposal of the masses.

Auto response system

It doesn’t matter what business you are in one thing has not changed. The money is in the list. Lists are being used in new and exciting ways. It is no longer acceptable to write sales letter after sales letter. Timing of letters and the content they contain matter. For MLM brands, these should be strictly informational and have value to the audience. Businesses can explain how a product or service is going to benefit the customer.


The way customers choose to be approached has changed through the years. Now internet savvy consumers research products before they buy. In today’s world, you want content that shows the value of what you offer. Content is designed to let a customer know why they should choose to do business with you.


There are so many ways now to share pictures. They have become part of Search engine optimization. A great use is as a visual aid to show customers what you are offering.


There are three ways videos can provide value for your company. They can be used as a teaching tool. Videos can be used for commercials, and as a way to gain new interest in your company. The best way to use them is on platforms, which add additional places where your video and information is the only thing the customer is seeing.


In the current marketplace building a brand, requires the necessities outlined above. There are now ways to bring all this together in simple to use systems. For those new to marketing this we consider the best approach. As you grow, you can expand into other ways to present your information. Please feel free to contact us to help you locate systems that will fit within your marketing budget. There is no charge for an initial consultation. ©April 24, 2014 11:30 AM CDT Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved.



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