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Dennis Thorgesen
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Building a brand; personal branding websites

Published on 4/13/2014
For additional information  Click Here

Building a brand; personal branding websites

When you are building a brand, for a MLM there is value in a personal branding website. The sub domain websites some companies provide really lack in what business owners need for person branding. These websites are not a self-branding. They are sub domain sites so there may be thousands of others just like it. The only difference is your personal information.

What is a personal branding website?

A personal branding website has nothing to do with your product. Although people have to know something about you, a personal branding website isn’t about you. It is about your customer. It is where you answer, “What is in it for me?” Then what are you going to do that others are not.  This defines you personally as a businessperson. Most importantly is tells a visitor what you are going to do to help them.

Social media and auto response

A website is also a way to bring new people to your social media. Most marketers understand social media used properly is a great way to gain new people. List building through social media and an auto response system should also be part of your business plan. The way list building is now done is very different from what it was even a year ago. Now you want to provide information your audience finds of value. The type of system you should use will let people reply to you from the auto response letter. This type of system is for interaction not making sales.

What visitors are looking for?

People are looking for at least these two things when they join a program with someone. They want to know you personally care about them. The answer to what is in it for me going beyond the business is something they also want to know.

Effective marketing

For new people starting an effective marketing campaign is hard. Many don’t have a business plan or a marketing plan. For the most part, they don’t understand the difference between a life plan, a business plan, and a marketing plan. They don't know how to market in a way that works so they start link spamming which not only doesn't help, it gives them bad reputations.

Attraction marketing

With a personal website, you are showing visitors you understand attraction marketing. Those who join companies like yours are not buying the product. They are buying the dream of financial freedom. The smart ones and those you want helping you, are looking for people who care enough to train them to succeed.

What are those visiting personal websites looking for?

They are looking for someone like them. This is what a personal branding website does for you. It shows those who find your website you are serious about success. It shows you have taken the time to build a brand which will last. If you do it right they will also know you care as much about their success as you do about your own. In any MLM the success of the ones whom join you, directly affect your own success.

©April 13, 2014 5:50 PM CDT Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved. artefactory photo used with permission. 

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