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Dennis Thorgesen
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Building a brand; How and why should I build a list?

Published on 4/4/2014
For additional information  Click Here

Building a brand; How and why should I build a list?


When you are building a brand, list building should be one of your top priorities. Impulse buyers are rare.  If you want to be able to inform potential customers, you need another way beyond your website to reach them.  Social media fills part of this need however often not good enough. Until your brand is a household name, most people won’t find your website a second time. If you can’t guide them back they will buy when they are ready from who they find at the time.


Why build a list?


When you are building a brand, no matter what your business you want to reach as many of your target audience as possible. You should realize that not everyone you meet is going to be a buyer for your base product until you show him or her value. This is especially true for those in MLM’s.  With a list you can continue to reach those who sign up. This will give you a way to continue to reach them as you are creating a friendship. You will be able to build the trust factor needed to turn visitors into buyers.


What is your goal?


To keep people on your list you have to give both you and information that has value to the people on the list. You want to ask those on the list questions that will help you fill their needs. It has to be interesting and personal enough to keep people opening the emails you will be sending.


Timing


Have you heard “timing is everything?” For an email marketer it is. It takes 7 to 10 times seeing ever increasing information for many people to decide to buy. It is not wise to set up a series that runs daily even for the first ten days. Only you will be able to decide what works for you. Remember anticipation on the part of people on your list is your friend.


Take a break and follow up


Before you start the break, give the reader something to anticipate.  Depending on your business, follow-ups once the first ten emails are sent should be no more than once every three weeks. If you are selling replacement parts, gauge the emails on when a normal user will run out. Printing ink sales companies have been doing well with this for years.


Questions


The questions you need to answer are "how are you going to do this with your list?"  "Isn’t where you meet people part of your list building strategy?" and "How are you using social media to add people (not numbers) to your list?" Are you treating the people you meet like people? Remember they are all as human as you are.  Are you offering them something they value? If not, why is anyone going to want to be part of your list?


How much is this going to cost?


Chances are at this point you are going to want to know if it is expensive. It depends on your preferences. There are people who pay several thousand dollars to get this set up and have ongoing monthly fees. This generally includes a website, an auto response system, and requires ongoing work, which averages 10 hours a day for about a year. After the first year, I have known people cut this to two hours a day while still increasing their volume.


Other options


 For newer marketers on a tight budget we can help you get started. You can actually start very reasonably. Most small companies are not going exceed 500 people on their list. A system this size can be set up with professional tools for an average of $200. This includes a HTML5 website, domain name,Unlike other systems, this is a one-time yearly fee, which includes an initial consultation. We will show you where to find the necessary tools and give an initial consultation for $35. All website and content creation will be your responsibility.


If you have spreecast I recommend watching Ced Reynolds http://www.spreecast.com/events/problem-with-membership-retention this will help you understand what is important for list builders.  

 © April 4, 2014 1:15 PM CDT Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved.

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