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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand; Lisech eMarketing update

Published on 2/23/2014
For additional information  Click Here

Lisech eMarketing update


Lisech eMarketing has been helping others with building a brand online since June 2011.  Our content on several writing sites has been brand related since the same time. Our subjects include Search engine optimization, Social media use, and creating content for auto response systems. 


All our content is original 


This is one of the reasons so much time is now spent promoting for others.  It simplifies finding something to publish.  After 400 articles on branding subjects, finding new ways to present the same material would be a challenge if we weren’t promoting others. 


Niche changes


There have only been a few minor changes in the niche in all the time we have been in business. Creating Identities and teaching what image is has become evergreen. Even so, originality for customers matters.  


We don’t quit 


The one thing we have going for us, as a business is we don't quit. This is even on the jobs we bid. Lisech eMarketing doesn’t stop until the buyer has a one hundred percent original brand. It has to satisfy the owner and their followers. All the logos we create are trademarks™ and can be registered®. 


Price changes


One of Lisech’s designers has been down to where she is earning a penny an hour on a few jobs. This has caused something we had hoped wouldn't happen. We had no choice but to raise the price.


Premier Logo design 


In most cases, this takes 50 hours or more.  In cases, our designer has earned less than minimum wage in America. She lives and works in France meaning the American dollar will not buy as much in her country. 


Pricing


Yes, there are companies who pay $1,000 for a logo without blinking an eye. The way we have approached it is, people are given a choice. They can choose premier design or regular design. If it fits under the “regular” category, the lower price is what you pay


Regular Logo design


For regular design, customers will see four logo design choices. We charge $250 for this service.  Further logo work requires an additional fee. The overall price for this logo includes two social media covers, and five graphics on pictures for their social media. 


Social media covers


Some clients don’t realize social media covers show differently on mobile devices. This we take into consideration. We actually check on four devices after we deliver. If it doesn’t work as we believe it should we start over. 


Holistic branding explanation


This is by no means holistic branding. All social media covers should follow the same theme with brand colors, overall design, and fonts remaining constant. Every social media has a different size for their covers. YouTube and Twitter take special consideration because there are special needs for both. 


Startups and rebranding


Branding works better when a company is first starting which is why my banner used to say “brand your start up.” What we are finding though is we are getting more rebranding jobs than new brands. 


Website designers acting as Identity designers


What companies are finding is when they branded they accepted what most likely their web site designer recommended or set up for them. In most cases, they look like all the other brands in their niche. 


Standing alone


“If you don't stand alone, you are part of the crowd.” When you are part of the crowd you earn what they do.....Since 97 percent fail...It can't be much. 


Brand colors


Don't ask me why...For some reason most of the brands we have created lately are using a lot of green. Brand colors have meaning, colors used are based on the emotion you want visitors to feel. 


Current due dates


For the current clients one of the brands we are working on now should be online early in March. The next should be online a little later in March. These were started in November and December 2013. 


Regular brand due dates


One of the "regular" brands we are building should be online within a few days. We started it in January 2014...It takes time to do what we do....Instant gratification is not possible. 


© February 23, 2014 4:15 PM CST Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved.

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