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Dennis Thorgesen
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Building a brand; Anthony Finney

Published on 1/17/2014
For additional information  Click Here

Anthony Finney

Who has heard of Anthony Finney? It would be surprising if you had. Building a brand started for him today. If you are in a small business building your brand chances are you will want to meet Anthony. 

Business plan

When I talked to Anthony, he had an idea. What he needed was a plan. He has talents that are in demand. The question is how to use those talents to create a viable business. 

Putting it together

Action speaks louder than words. His business plan is not yet complete. What are the business assets? Does he need more or better tools? Are short term and long-term goals part of the plan? How will his personal ethics be shown to clients and prospective clients? This information is needed to put together the business plan. How is the business to be marketed? Is the marketing plan part of the business plan? 


This is what he was working on today. Town he lives in requires a license to run a business. Licenses cost $35 to procure. It takes more than a license though. Finding the exact information needed is usually handled by a lawyer or accountant. 

Business type choice

Is it going to be better to run the business as a company, limited liability company, partnership, or corporation? If it is going to be a corporation, which best suits the business’s needs. 


How much time and money does it cost to create the product? What is the mark up on materials and tools needed to create the product? What does he need that he currently doesn’t possess?

Time costs

Every business has a time cost factor. How much is a company owner or employees time worth? How will this factor into the business plan and billing? 


Why is this important before you start a business? There are questions any new business owner should have. If they don’t know the questions, they won’t find answers. Knowing people in similar industries will provide the proper questions as well as many of the answers. You don’t have to have a full spectrum of business owners, lawyers, accountants, and marketing consultants in place. It does help to have as many as possible before an actual business launch. 


Who is the audience for his service? How does the business reach them? Will content creation work and where should it be placed? What social media is the business going to use? Which is going to be the most effective? 

Safety net

This is one aspect of starting a business many companies neglect. You should plan to survive for 6 months using business income only to increase business. This has to include money for advertising. Many companies earn a livable income starting their second year in business. What do you have put back to help you survive until then? 


This is where an accountant and lawyer come in handy. There used to be many tax advantages for new businesses. In the past few years, this has changed. Knowing the tax law will help you keep as much of what you earn as possible. 

Corporate advantage

Tax breaks for corporations are different than they are for conventional business. The state the corporation is formed in is important also. States determine if and how much state tax is paid. It pays to know which will suit your business best.


Anthony Finney is off to a good start. He has a dream. A business plan is in the works and he is starting to build a brand which will be viable. 
© January 16, 2014 2:15 PM EST Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved.
Member Note: To comment on this PR, simply click reply on the owners main post below.
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