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Dennis Thorgesen
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Building a brand; Larry Fried

Published on 1/4/2014
For additional information  Click Here

Larry Fried

Larry is a teacher both at heart and as a business. You won't find him teaching in a traditional school. He is building his brand teaching so students can be certified to clean up water damage and mold in physical buildings.

Work ethic

When you are forever looking for new students, it takes work. Talking to people is necessary. Larry wouldn't earn what he does if he didn't understand what it takes and spend his time doing it. He knows he has to pick up the phone and use social media to meet two hundred or more new people a month.

Does he work harder than he has to?

He teaches in a field, which is growing. Those who pass his water damage course become certified to work in the field. What would be your approach to finding new students? Would you use pull marketing? If not, why wouldn’t you?


A few months ago, Larry was asked to invite 500 new members to a Linkedin group by a friend. He had nothing to gain by doing so. There was a time limit set, he felt bad that he didn't accomplish his goal. In that short few months, he only brought in 100 new members.

Continuing education

If like Larry, you want to stay at the top of your field you must learn daily. Although what he teaches doesn't change as rapidly as the internet, he uses the internet daily to help him find new students. He is a constant learner who has enough motivation and mindset to put into practice what he learns.

What makes him different?

He understands and practices “It is not about me.” This is a required mindset for a teacher. It carries through whether he is type talking on social media or talking on the phone. 

Listening and leading

Without a doubt, he quickly learns what he needs to know because he listens and leads conversations in the direction, which gives him the necessary information. Every seasoned marketer knows this most new marketers have yet to learn.


He had a group of students sign up for a class. The first day all the students were there. During the first evening, all but one student called him with some type of emergency. Would you teach one student or call the class off? Larry taught the single student.


Larry has built a brand and a business helping others. His pay comes from his students. This is for providing information they must have to earn a living in their chosen field. Although how he works, is considered pull marketing, there is room for improvement. What could or should you do differently?
© January 4, 2014 4:30 EST Dennis Thorgesen Lisech Global Ventures Inc. eMarketing and consulting services All rights reserved.
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