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Dennis Thorgesen
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Building a brand; Ethan Ellingson

Published on 1/2/2014
For additional information  Click Here

Building a brand; Ethan Ellingson

Ethan Ellingson is building his brand differently. His area has very little competition. This being said; why write an article with Ethan as the subject?

What makes Ethan different?

Ethan's business is a service business. Someone has to be at a customer’s home or business, in many cases it requires more than one worker to satisfy a customer. It is time and labor intensive.

Keeping busy

It is entirely possible to have all the business you can handle at any given point in time. The questions are, how did he reach this point? Then from this point forward, how can he maintain this level and even grow beyond it.

What do you do when you reach his level?

There is always more than one choice.  Which you make will depend on your future plans. Are you going to be happy working at this level the rest of your life? Do you want more free time at some point? The answer to each question will give you an idea as to what changes to make to reach your new goals.

One of the biggest factors

At some point everyone wants to retire. Even for those who don't at some point they won't be physically able to maintain a labor intensive business. When you’re thinking gets to this point what are the options?

The most important, long term planning 

You know that at some point you will either have to hire and train people to help or find a way to do less physical work while maintaining your lifestyle. In your planning this has to be taken into consideration. In most cases, you can't do less work while maintaining you lifestyle. What are your other options?

Define your goals

You know where you are. What is going to be the best way to maintain or expand your business? Can you increase your customer base enough to expand? What is the cost to benefit ratio? Is your business model something that lends to franchising? What is the cost to benefit ratio using a franchise model?

Road map

Building a business is a lot like taking a road trip. You can't know where you will end up without a map. Your business plan is the business map. The biggest difference is in business you don't always have a well-defined route. With a map as with a business, there is usually more than one way to reach a destination.

What do you want?

In the end defining what your business goals are is the most important factor. You may not know how to reach the goals when you start. If this is the case look for mentors who have succeeded using the model you choose. It is also recommended that you search out people who have followed every path and see how they have fared. Not much is written in stone so chances are you can modify any choice to  make sure you maintain your lifestyle.


Ethan Ellingson’s job of building his brand to now has been fantastic. He is a success in that his current needs have been met or exceeded. Now he needs to decide where he wants to see himself in 5 years, 10 years, and 20 years in the future. Then he needs to figure out how to get from where he is to where he wants to be. 
© January 2, 2014 11:15 PM EST Dennis Thorgesen Lisech Global Ventures Inc. consulting services All rights reserved.
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