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Dennis Thorgesen
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Building a brand; creating friendships

Published on 12/30/2013
For additional information  Click Here

Creating friendships

When you are building a brand, friendships are important. It is your friends who will let others know you exist. If you aren't creating friendships when you start, your business won’t get far. 

How do you make friends?

For each person this is going to be different. The most important thing is to talk to people. Do this, without the thought of making a sale on the first call. 


You can learn more by listening than you can any other way. This morning a friend popped in, he is no longer network marketing. He is running a roofing company. We spent time talking about how he could improve what will become his business. This wouldn’t have been possible if I had not spent 5 years as half owner in a roofing company. 

It works both ways

I know he has two young children. He is worried about how even now he will be able to put the money away for their college educations. While in the conversation, I explained to him how the Allendale County School of business, guardian angel program can help provide money for his children’s education. He didn’t join, yet the information is there for him to consider. 

When you are talking, are you taking take notes

Is your new friend a parent? What do they do for a living? What sports do they enjoy, look for common ground, what do they like that you do. If you plan on making a return call it makes sense to have this information available. 

Everyone knows something

If you listen, you might learn as well as help. No one’s life experiences are exactly the same. This means if you listen to the needs of others, you can learn. Chances are it won’t happen every time you talk to someone new. Many people have no problem sharing something that has worked or is working for them. 

When you start talking about your business

Tell don’t sell. In the “it works both ways” paragraph you see how explaining received more attention.  Explain how what you offer is going to help the person. Many times people will put you off; this is their right and if they do; do not push. There are people who will realize in time that what you said makes sense. Always leave a way for them to reach you.  

Penalty for pushing

If you push; in most cases they will want to or forget you exist. Making return calls will only make them angry. Most people don’t wish to deal with angry people. For those it doesn’t bother by my guest. 

What not to do

An association can start from many contact methods. It isn’t going to start if your only thought is (new business). Sending a link in a first contact is not a wise idea. If you don’t take time to listen you are wasting your time.

Sharing for friends

When you have taken the time to create a relationship, take time to share for them also. This will mean something to your friend and it is likely the friend will do the same. It might not happen every time. If it doesn’t at all, or is all one sided both parties most likely will rethink the friendship. 

© December 28, 2013 12:00 PM CDT Dennis Thorgesen Lisech Global Ventures Inc. consulting services All rights reserved.

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