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Dennis Thorgesen
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Building a brand: Don Sabelhaus

Published on 12/26/2013
For additional information  Click Here

Don Sabelhaus

There are several ways, which make building a brand interesting. Don Sabelhaus uses one which others should emulate. Don has an ability to take from his daily life and bring it into his work.

Article writing

In the articles, Don writes parts of his daily life are a portion of his draw. He truly understands when people feel they know you, building like and trust are simpler. When you share who you truly are, readers really feel they know you.

Don's writing platform

I met Don over a year ago. He has spent time on two of the same internet publishing platforms we use. He learned writing to the audience makes a difference, so now only writes on one platform. You will find his writing is now published on IBOsocial.

Caring is sharing

On IBOtoolbox, which feeds IBOsocial in the summer of 2011, members of the platform started a caring is sharing campaign. Don wasn't a member of the platform until September. Within a short period of time he joined in the fun.

What he knows adds value

To gain the most from article marketing you have to understand the platform where you publish. You are told it pays to know your audience. It is important to realize your audience may not always be who you think it is. Don knows his audience comes from search engines and social sharing by other members of IBOtoolbox.

How this information is used

Don Sabelhaus writes to his audience. He has learned that building friendships with other IBOtoolbox members is required for social sharing. The members though are not his audience.

How can Don help you?

He wrote the book on how to; effectively use IBOtoolbox and the other marketing tools it provides at no cost. The book has been modified because the platform was modified. Nothing that remains static can remain functional on the internet. He earns from book sales. The eBook is worth more than he asks.


Everyone who markets on the internet uses tools. On top of the book, Don adds value as a tools vendor. He knows Videos are now necessary for marketing. The set of tools he uses, and is a vendor for, provide them. An auto response system is also a necessity. Again, this is part of what he provides.

Symbiotic relationships

It takes a group of people to find true success. Don understands tools have no value unless the company who wants to use them understands how to use them effectively. There are cases where talking to professionals who create them for themselves and others is the solution. He understands no one is an expert, professionals however stay up to date on their craft.

Internet Success

Before the internet it took “the right” between 60 and 70 people to create MLM millionaires. The internet reduced this number. Now those in the know say it takes only 5. Those in the know are people who have succeeded with “the right” five people. If you plan on building a brand we recommend Don Sabelhaus become one of your five
© December 26, 2013 2:50 PM CST Dennis Thorgesen Lisech Global Ventures Inc. consulting services All rights reserved.
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