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Dennis Thorgesen
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Building a brand; James Lockett

Published on 12/24/2013
For additional information  Click Here

James Lockett

How does building another’s brand help a business? James Lockett can explain this as well as anyone. James builds his brand by helping others build theirs. 

Life is a gift

You as a marketer need to understand; life and your business are a gift. To make a business work you have to be willing to give. It doesn’t have to be much as many are well aware. James goes out of his way to give. In his case giving increases what he receives. This in reality in one way or another is true for all successful marketers. 


Each person should be a student. This is the lesson we can learn from James. He has proven he is a success, now he shares what he learned with others who wish to succeed.  


You can spend your lifetime learning. If you don’t implement what you learn at some point in time all you have is knowledge. Knowledge without action is nothing more than wasted knowledge. 

How do you use what you know?

James has successfully put to work what he has learned. What he earns many marketers only dream of. He still learns daily. 

His gift

A few months ago the Guardian angel program received a donation in the form of books and coffee from James Lockett. It is; a gift that keeps on giving. Many of the people we teach have all but given up on ever finding a J.O.B. Now they have aspirations of owning their own businesses. They now see, if it was possible for James, why not them. 

Make people think

Every business owner can benefit from people who can think for themselves. Give them reason to think. This should be part of your daily routine. 

Make people feel

The simplest way to find buyers is make people feel. Many people say I only buy based on logic. It is true; however, they have no reason to employ logic unless you make them feel. 

Healthy coffee

This is a personal observation. 

It is; meeting people like James, which make me want to live healthy. Another forty years with friends like him wouldn’t hurt my feelings at all. I really didn’t understand that for those who don’t have my problems, coffee, even the unhealthy kind improves life as long as it isn’t overdone. Healthy coffee can help you live a longer life, only you can choose if it is a happy one. 


Another point, which is important, is choosing the right mentors. Yes, you should have more than one. No one knows everything so choose mentors who are strong in areas where you are weak. This is another lesson I learned from James. The great thing about mentors is you have a choice to implement what they share or change parts to suit your own needs. Although he may not know it, James has been one of my mentors. My business has improved in the past two years just by watching and following his example. 
© December 24, 2013 3:15 PM CST Dennis Thorgesen Lisech Global Ventures Inc. consulting services All rights reserved.
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