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Dennis Thorgesen
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Building your brand; identity design

Published on 12/12/2013
For additional information  Click Here

Identity designLisech eMarketing logo
Part of building your brand is putting together your identity. This is created by design. Identity is how you want others to perceive your company.  Every part of your business is considered design. 

Identity vs Image

Do not confuse identity with image. Identity is what you show your customers; image is how they react to your company. Image goes way beyond what a vistor sees as your visual identity. It includes how they are treated by your staff if you have them and you if not. 

Why is visual identity important?

This will be the first part of your business a person sees. They will start building their image of your business from that point. First impressions last. Lisech eMarketing full size logo
Can you recover after making every mistake in the book?

It depends on you. Many people quit when they realize something they have done has damaged their image/reputation. This doesn’t mean though that all is lost. Most people realize that the owners of companies are human and make mistakes. The smart business owners change their identity at this point. Before or while you are changing, always own up to your mistakes. This does make a difference. 

Quitting in reality is the only way to lose

Would we have any of the great advances in science today if every attempt was a one shot deal? Thomas Edison knew a thousand ways that didn’t work before he came up with the working light bulb some people still use today. 

We are now in the information age

From kindergarten on children and adults are learning from what they find on the internet. The best way to reach someone now is provide information of value for those who use it. 

How do you create customers from content? 

This is one place your identity comes in to play. Your social media is a great way to start this process. Always have social media buttons for sharing and as a way for others to join you on your social media. 

The question is 

Does someone who reads your content then goes through to your social media know they are in the right place? Your identity should always show on your content the same as they are going to see on the social media and your website. 

When creating identityLisech eMarketing cover graphic
It is important to think design. Is your social media design consistent? Does it follow through from your content, website, and all your social media? Are you using the same fonts? Do your colors invoke the emotional response you expect? 

Other considerations

What they are now calling brands are a dime a dozen. People don’t pay attention to most because they have become “the same.” If you want to be average, you will get what the average company does. Businesses on both the internet and brick and mortar start-ups have a high failure rate. 

Learn from the best

If you are doing it yourself, look at the Amish. They are the best-known example of how to do it right. In spite of an eighth grade education, English as a second language, and being stereo cast, 95 percent of their businesses are still in operation after 5 years. 

Recommendation for those who have help 

If you are not doing it yourself be sure those helping you understand what about the Amish make them successful. Always ask questions, if you don’t chances are what you receive will be “average.” 

Your identity is to set you apart

None of the companies that are successful looks like other companies. They have separated themselves from each other and the crowd. One common thread is they take identity design seriously. You will always know if you are on their social media or on their website. When building your brand you do not want average design. 

© December 12, 2013 12:30 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.
Member Note: To comment on this PR, simply click reply on the owners main post below.
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