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Dennis Thorgesen
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Building a brand; personal update

Published on 11/19/2013
For additional information  Click Here

Building a brand; personal update

A good brand is designed to help others. Only by filling what people feel are real needs is success possible. Building this type of brand sometimes requires sacrifice. 

Many people never leave their comfort zones. Why would I leave a life I had come to love to give more to others? The truth is unless we are helping others we will never see true success. I realized my most valuable asset is time. This means taking time to share a lifetime of learning. 

Was it a mistake?

For me it was not. I personally have more freedom here then I have had in years. My activity level offline is way up. Life feels balanced here. Being dependent on others has been part of my life for over 20 years.  I am now interdependent. Running the brick and mortar store when needed is often the highlight of my week. 


The needs here are more real. The unemployment rate for the county is high. Adjusted it is considered over 20 percent. There are young men and women in their twenties in Allendale County who have never had a job. Their choices were not work, leave, or travel to work. The ones who made choices two and three often means being gone from their families for twelve hours a day or up to years at a time. 

Much like the Amish

Life is slower here. The towns in the county are small mostly farming communities. A big difference is the Amish are more self-sufficient. Here the farms are large and the properties where the locals live are small. Gardening is all but nonexistent.  

Farmers are businesspeople

Every farmer is a businessperson. They have to know how to make a profit or they won’t stay farmers long.  Small farms have all but disappeared because those who ran them didn’t understand what it took to survive. On every successful small farm I have been on, diversity has been the key to their success. 


My original plan was to have an internet connection that used a mobile phone as the hook up. I knew Ricky had Verizon. Two things I didn’t know is Allendale was in a roaming area, and that reception was iffy at best. The few times I have been able to use the internet on the phone I was 30 or more miles from Allendale. 

Changing plans

Life and business are about planning. I had a plan in place when I arrived here. There were promises made by the owner of the school. Every one of them has been lived up to. Every time there has been problems and new solutions have been created. 


I have seen Ricky and his wife Gail give to those in need. One day a child came into the store. She fell in love with one of the display items. Ricky didn’t even bother to ask if the parents could afford it. He just took it off the shelf and give it to her. 

A hand out or a hand up

Adults really don’t want a hand out. I have found in Nebraska and here they really want a hand up. This is what we offer. We haven’t found anyone yet without some gift (something each individual is capable of) that has value. It is finding an outlet for the value where people run into problems. 

Gifts from others

Thank you to James Lockett and a few other donors who gave without expectation.   
Our students and we appreciate your donation of books, furniture, and coffee. The books have been a blessing. Our students can now understand that others are teaching what we teach. 

No one can make changes in your life better than you can
My choice to move to Allendale turned a liability into an asset. My house now pays me. It costs less to live here so the house remains an asset.

© November 19, 2013 3:35 PM CST Dennis Thorgesen Lisech Global Ventures Inc. consulting services All rights reserved. 
Member Note: To comment on this PR, simply click reply on the owners main post below.
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