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Dennis Thorgesen
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Building a MLM brand; what is your real product

Published on 7/22/2013
For additional information  Click Here

Building a MLM brand; what is your product?

Every legitimate MLM has a product. When you are building your MLM brand, you really have to understand what your product is. In every instance is it not what the MLM Company wants you to believe.  It is not the health care, vacation packages, marketing tools, or even become rich quick, which is your real product.

What you have to consider

When you joined your MLM what were your thoughts? It sure was not about the product they sell. Oh, you may have had a thought “I think I can sell this.” The product in the end was not why you joined. You joined because you felt it was the vehicle to reach your dream.

Do you remember now what your dream was?

What dreams contain

Your dream, which internet marketers call “Why”, should be both tangible and intangible. Items money can buy are tangible, those money cannot are intangible.  Tangibles are the new car you have been wanting for years. The perfect house you saw a picture of somewhere. It can be coins, jewelry, or anything else your heart desires. Intangibles are safety, companionship, love, and other things money cannot buy. Happiness is not in this category. You should already be happy.

Can you still see your dream?

As your business becomes more work than you expected, do you often lose focus on the “why” and your dreams? Are your dreams now in the back of your mind, seldom remembered? This is not how it should be. Successful marketers surround themselves with their dreams. They will have pictures, notes, anything to keep reminding them of why they are in business close to them at all times.

What does all this have to do with MLM products?

The money in any MLM is in recruiting and duplication. It takes time to build a residual income. It takes residual income to support the lifestyle of your dreams.  If you do not understand, what the real product is, how can those you sponsor understand?

What is the real product?

There really are two. Neither have anything to do with lotions or potions. Will the real product please stand up? Why do people spend between five and seven years building a MLM business do it?  They want lifestyle freedom. Life style freedom and time freedom are the products. This is the ability to do what you want when you want. It is also time freedom. Now you have plenty of time to spend with the people you love. We find this is only true if you do not invest all your time on the computer and phone. You have to take time to keep your family intact.

© July 21, 2013 12:50 AM Dennis Thorgesen Lisech Global Ventures Inc consulting services All rights reserved.

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