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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; keeping cool under pressure

Published on 6/2/2013
For additional information  Click Here

Building your brand; keeping cool under pressure

As you are building your brand and reputation there are always going to be time you want to be keeping your cool under pressure. It is what defines us as a business. Sometimes the best thing to do is back off and wait until you have cooled off.

What do you want others to see as your reputation?

A local gas station is closed due to the owner retiring. He retired early because he couldn’t keep or find new employees. Those who I know who were employed by him personally tell a similar story. They were yelled at for any mistake they made and were docked wages for things they had no control over.

People base your reputation on how you treat others

How do you treat others? Do you take into consideration special needs? If you don’t know what it best in any situation do you ask others or move blindly forward? If you don’t deal with both of these or put people down is this really helping anyone?

How do you respond?

There is no doubt that for most people fight or flight kicks in. This is a response which is primal and part of everyone. We have seen this in life and on the internet mostly in social media. We have had to deal with fight more than once. It requires a timely non aggressive approach to work.

What do you do if things get ugly?

There are always going to be two percent of customers and other people who deal with your brand who will be unhappy. As long as they are not using language that is unacceptable as much as possible deal with it on the social media or where ever it happens. Stay calm and collected or have an employee who isn’t emotionally involved handle it. Under no circumstance go into fight mode, this will hurt you more than the detractor could ever hope to.

Weather the storm

If you find that your entire following agree with the detractor this means you need to change and quickly. Otherwise state your point of view and let things happen as they will. Give in any area you see their point if it is possible. Brand advocates will either step in or they won’t. What we have found is that in most cases they will.

©June 2, 2013 12:35 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.

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