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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; the power of real

Published on 5/1/2013
For additional information  Click Here

This is more for those who are building a personal brand. When you are building your brand the power of real lets people know what makes you who you are. It was recommended that we write this by an associate who I refer to as a friend. Building your reputation This is something sent earlier today to explain to another how he needed to write his brand story. I explained that his story needs to be his story. Telling mine wouldn't help him. The power of real is how you help build your reputation. It can be like in the next few paragraphs where you will see “the real me.” Most of this is published on the internet just with different words. I retired the first time when I was 35 years old. The way things were set up I would have never had to work another day if I hadn't been in two accidents. This is not to say I didn't work. I had a J,O.B. which to me wasn't work. It wasn't that I needed the money. It was that I was bored. I have been wheelchair bound since 1990 due to an accident which damaged my right inner ear and my lower back. At the time I was told I had three crushed discs. This affected my right leg badly. At first it swelled to almost twice the normal size. Then it shrunk taking most of the muscle mass. In a second accident my back was damaged more, my left knee damaged badly, and I lost my memory. When this happened I didn't know how to speak, read, write, or be much more than a vegetable for the first few months. In total my memory was gone for 9 years. This meant other people decided how my money was spent. They ended up spending everything which had been saved. When they were through there was one asset left. On top of this $131,000 was charged against my credit. The house I owned in Nebraska which is where I now live was owned free and clear. It is now mortgaged. By 2010, four years after my memory returned the only debt left was the house payment. Between my social cause, business, and the mortgage on the house I now owe about $33,000. To me success is being debt free. There have been times I have had to worry where the money for the next meal was coming from. With my social cause at times this has been sixteen mouths to feed. In our discussion about reputation this was added to the conversation. Being real is about being who you are. This is how I became involved again in public speaking. “I became involved with Sunday school teaching because our foster child had ADHD and wouldn't behave if I wasn't in the classroom. Instead of having four adults in the room the pastor ask me if I would become the teacher. When I was teaching Sunday school the children actually started telling their school teachers they wanted me to read to their class in ‘real school.’ I actually ended up doing this for home schooling groups and private schools.” This was for kindergartners and first graders. Many of the teachers and parents wanted their students exposed to someone who was in a wheelchair. Many of the children had never seen one. Everything you do which makes you who you are is part of your brand story. It should be presented in as real a way as possible. Don’t be afraid to be who you are. People will accept you or they won’t. © May 1, 2013 4:55 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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