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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; how to write sales emails for an auto responder

Published on 4/25/2013
For additional information  Click Here

Sales auto responder emails haven't changed much. What has changed is the frequency of their use. People opt in to a list for a reason. They want information. This you have to deliver before you send a sales email. Think about...what information are those who opt in searching for? It is not about you The website content I used as a basis for my last in on auto responder Press Release I wrote sometime around June 2011. In reality it is incomplete. The first sentence of an auto responder email is never about YOU. It is always a sentence which should start Hi [first name] then a short paragraph two to three sentences with the second or third generally being a question. The best sometimes have as many as three. These lead to the bullet points. Needs Everyone has real and perceived needs. What a sales email is created for is to fill this need. Your bullet points (never over three in a row) are aimed at this need. Feeling The first sentence in every case should always make the person feel like you know them personally and care about them. This goes for both informational and sales letters. In reality you should care about everyone who opts in to your list. In time those on this list will give you a nice boost in income. Be inventive Depending on your style you can throw some proper spelling and grammar out the window. If you do; always use the same style. The list we were on which we enjoyed (yes we said enjoyed) the writer always marched to his own drummer. People do opt in to his programs though because his products provide value. He also provided entertainment. This is an added value every person on his list received. Provide value Once the start of the series was over he still provided real, usable, reliable information even in his sales emails. This is what will keep your opt in on your list. Get to know you What you need to understand is it can take between seven and ten exposures to your business before some people buy. With this in mind you want to give them every opportunity. As you set up your series it should be a get to know you, and provide information of value until the seventh email. In the seventh should be your first call to action. Choices Most auto responders let you choose how often you want emails sent. You should be able to choose on what days the emails are send. This is based on the day they opt in. A choice can be made whether to have the start of your series go five, break, five, seven break three, or a full ten. Testing If you are not testing everything, this means everything you do, it is time to start. This includes your auto responder series. Keep testing how many days to send your opening emails in a row, test what they include. Test when to send follow ups. Each audience is going to be different what works for one is not going to work for everyone. It is recommended though that follow-ups are not sent too close together. People need room to breathe. Common complaints Auto responder series are too hard to set up. It takes an expert to put a series together. It takes a long time to put together what is needed. If you want to succeed How bad to you want it? Do you want success as bad as the breath you just took? This is what we recommend for those who have never used and auto responder. To start learning use a system which won’t cost you anything other than your time. Set aside one hour a day; which will be devoted to learning. The problem with doing this is You are going to love the ease of use. The few HTML symbols you will need to learn most people already know. If for any reason you can’t figure them out you can start with what you see is what you get (WYSIWYG). What we found is nothing else delivers, at any price, like what you will find through the visit website link you will find above. © April 24, 2013 11:05 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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