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Dennis Thorgesen
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Building your brand; where are you?

Published on 4/17/2013
For additional information  Click Here

As many people are building their personal brand they forget the most important part. For those using article marketing an important aspect is you. Where are you? Are people seeing you as a real live human with the same problems they have or had? Are they seeing what makes you the unique individual you are? What does what you offer have to do with you? Are you selling a product or service you don’t use? How has this worked for you? You are the best recommendation for your own product or service. If you don’t use it people aren’t going to see a personal value. Know, like, trust If potential customers don’t know you how are they going to know whether they like you or not? How many people you don’t know something about personally do you like or trust? Are people only seeing you on a single social network? Are you going to buy from people you have just met if you have an option? Is there more than one way to approach marketing? On the internet reaching your audience can happen many ways. Think about fast food companies. They are a brand name and market continually using every aspect possible to get you in their door or to their drive up window. You don’t want to follow exactly what they do because we as humans become immune to the constant barrage of marketing they do. Social media by comparison should be used sparingly. What you do want is to be in the minds of your target audience when they are ready to buy. Research What research will show you; what times you should be posting to social media. Depending on where your audience is located this is going to vary. Audiences can be and often are worldwide. This means you have to know where your traffic is coming from, then find the times most of them are online, and what times they will be in the mood to buy. Human factor Each person is different. Everyone one has a unique story to tell. For brands it is little different. Brands generally have more than one person involved although it is perfectly acceptable to have only one. Where the human factor comes in is, you have to bring forth a trust factor. People buy from people so they need to feel they know you or the people you employ. I The word I; is something to be avoided except when you are adding short personal paragraphs letting others know who you are and what you stand for. Even then its use should be minimal. There is no form of marketing in existence which uses only “I.” Marketing is not about “I” other than the fact “I” use my products and believe in them. In every case it is about “YOU” which is referring to your audience. How will this benefit “you?” What every potential customer is either asking verbally or thinking is “what is in it for me?” Other than “I” use my product or service the word “you” should be used. A few examples are “How would you like?” What if we could do this for you?” or “Do you see any benefit in?” How does this apply to other parts of your business? Auto responder emails should contain something of you personally. The best lead people to believe they are part of your life. Here is an example. “My life is ever changing. With my social cause “I” never know from one minute to the next what the population is going to be. Yesterday we were down to what is our minimum. This is the woman who was the first and is now my partner, her three children live here also. Tonight we are up to nine. This time we know it is very temporary. This mother and children have stayed with us before. At the moment she is getting ready to move into another apartment.” Where are you? What personal are you sharing about your life? What many don’t understand is people genuinely want to know about other people. It is our differences which make the world what it is. © April 17, 2013 10:35 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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