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Dennis Thorgesen
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Building your brand; how to write sales auto responder emails

Published on 4/15/2013
For additional information  Click Here

If you plan on building a brand you have to have some kind of immediate response system. This is done with an auto responder. Once this response is received people can choose to double opt in. If they do they become part of your list. What should auto responder emails contain? There are many schools of thought on this. What you have to keep in mind is your ethics. You also have to consider how you would feel if you were receiving the emails. Why have you opted in and what have you received of value of being a member of someone’s list? Consider this Anyone who opts in can just as easily opt out. If they don’t find value what you provide what choice are they going to make? This is not to say you can’t put offers in your emails, just don’t make it the reason the series exists. What are those on your list going to find value in? This is going to depend on your niche. Your niche is decided by your keywords. These should be the same keywords you use for your website or blog if you have one. The only time it should be different is if your keywords somehow relate to your product or services. The information you share should have value to those in your niche. Information of value Visitors who opt in do for a reason. What did you offer for this opt in to happen? How is your series going to relate to the information you gave? Is it going to enhance the value of what they opted in to receive? Click through This should be thought out carefully. People are intelligent yet the common theme in sales emails is telling the reader what to do. Most of the time the writer will give an explanation of what the reader will gain by clicking through. An example of a sales auto responder email What if….you could gain another three to five hundred new viewers within a few days? Would this benefit your business? • Would targeted traffic of this magnitude help you? • What if your doing this could increase views exponentially? • Could this help your conversion rate? If your website is converting, with you just not seeing the numbers you want this program is for you. It has a proven track record of increasing visitors to your website. This is what you will find. • Views increasing within a day of your first post. • The ability to share on many social networks • Effective internet marketing which is fun What if you received all this for sharing the work of others? Take it for a test spin Why this example This is what we feel one of our internet business friends should be writing. He doesn’t use an auto responder. This is a personal choice and we respect it. We do feel there is value in what he does so we are sharing his link. Value The sales letter we wrote is what we as a company experienced using the forum when we first started. This provided value to us. As you write your sales letters make sure there is value to your niche. © March 15, 2013 8:20 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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