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Dennis Thorgesen
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Building your brand; how should you use social media

Published on 4/11/2013
For additional information  Click Here

Why is personalization important when building your brand? Brands which are staid may survive it is not as likely though as one who promotes fun. Even banks and businesses which should have solid reputations can promote fun and should. Personalization It is an approach where what you share is totally dependent on you. You may not be sharing your own work; however you made the choice of what to share. This reflects on you. Let’s start with businesses where people meet face to face. There is nothing more widely accepted than a smile. Smiles promote fun and are often times as personal as you can get. This doesn't mean the plastic smiles so many people seem to use. Even if a potential customer doesn't buy you have not wasted, you have actually saved. It takes less muscle to smile than it does to frown. Everyone has value If you change your attitude and mindset to “A stranger is just a friend I have yet to meet,”(Will Rogers) you will go further in business and life. If you share a smile and have a little fun with people you meet, if then a person doesn't buy from you, they will remember you and are likely to share this information with others who might. What you want to accomplish When you realize word of mouth is the most powerful advertising which exists; your thought should then be to use this to your advantage at every opportunity. Everyone you meet is a potential sales person for your personal brand. How you treat each person you meet is going to make a difference. Internet Social media is where you present your brand to the public. What the public wants is that same smile. If you can’t be there to smile, give them something to smile about. Entertainment should be part of every campaign, and part of your daily internet life on social media. How is this done? Social media users like to smile and laugh. In cases you can make someone’s day just by giving them the chance. You have to think like the audience, what quote, or what can you say that makes you smile? Since you audience is in your niche this should work for them also. A friend created a video One of the people we created a brand for took a video of her dog shaking off after a bath. It is not really funny yet the way she put it together it is entertaining. Her niche has very little to do with animals. She doesn't promote any pet supplies yet this works for her. Why? She entertained her audience. What else do you need? Entertainment should only be part of your plan. You also want to inspire people. People want heroes. In internet marketing the hero is the person who inspires them. It doesn’t have to be you personally who does the inspiration. You can share stories of others who inspire. Where does your product or service come in? In reality on social media you want to promote you product very little. Less is more; people are bombarded with marketing and advertising sometimes by the minute. Give them a break they will appreciate you more and actually follow you to find out what you are up to. Does it work? Although “big names” use this approach it doesn’t only apply for them. It works just as well for part time marketers who spend an average of twenty hours of week online. Once you get over the idea of constant promotion you are adding value to people’s lives. They do appreciate it. © March 11, 2013 2:55 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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