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Dennis Thorgesen
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Building your brand; branding tips “Z”

Published on 4/2/2013
For additional information  Click Here

When you are building your brand it is best not to forget the importance of “Z.” No branding tips alphabet would be complete without it. Did it turn out to be the hardest letter? Actually X did. "Today, brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants are figuring out how to become a brand surrounded by a Tommy Hilfiger-like buzz." Tom Peters Buzz doesn't start with “Z.” Now we know Buzz doesn't start with “Z” yet it is important. Without the letter Z there would be no buzz. Without buzz there would be no reason to create a brand. The whole reason for creating one is to get people talking about you. Once people are talking about you, buyers are sure to follow. Zany Don’t go overboard here. What the heck it this guy talking about? Entertaining is something that you must figure out how to do. Information and entertainment are the two reasons anyone is going to hang around long enough to learn about you and your company. Combine the two; it makes your job easier and prospective customers buzzed about your business. Zest Zest; isn't that something I wash my underarms with? For some people it is, the meaning here though is a zest for life. When you love what you do this zest will show. Part of convincing people to buy from you is your love of life. Your customers need to see this or they will be looking elsewhere. Zeal You want your prospective customers eager and enthusiastic about your product or service. This comes right back to buzz. You should not let your eagerness for customers drive them away. Zeal is not about you, it is about the wants and needs of the customer. Way too many marketers get this backwards. Zops management Although this wasn’t planned we ended up with a double “Z.” Zalee Harris is the owner of Zops management and someone we have followed with interest. She like us is involved with helping people. How does she help them? By helping clients optimize their physical and economic health – helping their business by diversifying products, income streams, and marketing strategies – helping their health by promoting wellness products that helps the body revive, heal, and cure itself. Add to this helping them live longer and healthier lives. Zone Defined here it is a place separated for a special purpose. The special purpose used here is success. In any business if you don’t separate yourself from the crowd no one is going to pay any more attention to you than they do the others in the same business. Zany, zest, and zeal all play a part in creating the buzz you must to succeed. Zip Zip can be used as a noun or verb. In this case we chose verb. In the verb form it means the same as the orange color we use. Not many people we know like the idea of bullets zipping by their heads which is one of the noun forms. Instead zip on over to to see what we have which will separate you from the crowd. Zilch Too many people believe even personal branding isn’t for them. What they don’t realize is, if they aren’t others are deciding what their identity is. This is not the image they want. In the end they will end up with Zilch. Zilch in case you didn’t know is the slang term for nothing. © March 2, 2013 4:35 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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