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Dennis Thorgesen
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Building a personal brand; brand improvement tips

Published on 3/29/2013
For additional information  Click Here

Self-branding is being who you are. What is said and it is true, people will accept you or they won't. The part of you, the presence you show to others is your personal brand. Growing (self-brand improvement) should be part of everyday life. The people you are going to attract are those who believe as you do. As you grow (self-improve) your audience should also. It can take a long time to find out what any audience wants. Are you working towards this end? Has anyone even told you what every audience wants? There are two which should be addressed with everything you do. Information and entertainment are what everyone in the world is looking for. 1. Information which can help with their life or business 2. Real value including entertainment 3. Recognition 1. What do you know that has value to others in business? What do you know which has value in life areas unrelated to business? How can you share it in a way which will satisfy a need or want of the audience you are trying to reach? 2. Is what you are sharing adding real value to the lives of those who are the audience you are in front of? What are their needs? How can the information you provide them improve their lives? Is it being presented in a way which entertains as well as adds real value? 3. People like to be recognized. When they see that you have noticed and paid attention to them it changes them. This evokes an emotion which many realize is how to turn a prospect into a buyer. This isn’t about turning them into a buyer; it is about using emotion to find buyers for their product or service. Sharing In talks with John E Brown in the past few days we have been discussing brand improvement. John does not have a logo or design which separates him from the crowd. He creates this separation with the written word. In many cases his work entertains. This is something all marketers should be working on. "People are more likely to share when they know how much you care." By taking the time to find out something about those you sponsor and adding a short paragraph showing them as well as you as a caring person is likely to give you each a "credibility" boost. The 180 approach What is meant by this? If you are trying to sell, flip it. You shouldn’t be trying to sell; selling is going the way of the dinosaur. What you want is for people to do what they do naturally. People love to buy; they don’t like to be sold. All sales whether people are willing to admit it or not is based on emotion. The unexpected If you have been trying to sell people a 180 flip is unexpected. This change will automatically be processed by your audience. It will affect their emotions in a positive way. The same can be said for a 180 flip the other direction. It won’t be accepted in a positive light. What? Is this guy a nut? Why would someone who owns a company who creates brands take the time to give us what really works for creating our self-branding? Everyone is motivated by wants, so what is in it for him? When you answer the question “What is in it for me?” Although we create brands our focus has always been on marketing tools, consulting, and actual marketing. A few samples of tools can be found on our mobile website. . There is nothing simpler to market than a brand. Those who self-promote become as marketable as any designed brand. Our tools then add value for you. ©March 29, 2013 12:15 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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