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Dennis Thorgesen
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Building your brand; social media changes

Published on 3/24/2013
For additional information  Click Here

For most businesses; building a brand now social media is part of the plan. If it is not it should be. One thing that must be paid attention to are changes they put in place. At the moment we are aware of several Facebook cover word usage This one caught us by surprise. In total; only one we created passed the current standard. One is going to be easy to fix the others are going to take major revision. Now they have a box system which tests to make sure pages are in compliance. You are allowed only 20 percent words per cover. Use them wisely. Be sure to use the test box because sometimes you can move your words and meet the quota. The only place we have found the test box? With Facebook’s new changes part of the page image will be seen by anyone liking or commenting on your page. What do you want them to see? Our suggestion is to have someone test this for you, do a screen shot and send it to you. Life as an internet marketer has changed; it is becoming important to have friends who are willing to help. Twitter Twitter is the oldest of these changes. There are two areas now where branding can occur. The newest area takes the most work. Concentrate on the newest change as more people will be seeing this area. As far as we know there are no content limitations in this area. You want to be branded however you don’t want these areas too busy. Less is definitely better in this area of social media. Google + The change here is in cover size. It can be much larger than it has ever been. We have found nothing about allowed words. Even so err on the side of caution. If Facebook made this change; expect it on Google + too. Stay as close to the lowest size as possible. This affects loading speed. The larger sizes will slow this down and people who use the internet are known for a lack of patience. YouTube Are you aware they are allowing covers on YouTube? This we found when we were watching videos created by others. We do not currently make videos. This is something we are working on. We use our page (furnished by Google apps) often to view the videos of others. Our advice Load a picture you assume will be too small in each which has the larger cover sizes. When you do the minimum size will pop up. Use the minimum size to create your cover. Minimize word content keeping it at around 20 percent for each. Keep the covers interesting with whatever photo content you have. Our contribution If you do not wish to create your own covers, members of our staff have been creating them just about since they have existed. Since we build brands these all match the brand identity we create. This is never done without input from the person wanting the brand. Our services include this for holistic brands. With holistic brands we design the identity and start you off creating the right image. Image is not how you or we perceive you brand, it is how it is perceived by those who visit you. © March 24, 2013 3:30 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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