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Dennis Thorgesen
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Building your brand; branding tips “G”

Published on 3/13/2013
For additional information  Click Here

As you are building you brand branding tips about goal setting are important. Without goals a brand has no value. Without goals you might as well be a rudderless ship in the middle of the ocean. Goals These should start with the long term goal and work backwards. One way to think about this is what you want people saying about you at your funeral. All shorter term goals should lead to this end. Goals, personal A life plan with goals is different than a business plan. Goals like I want time and money for a vacation, to buy a new home, or to retire by the age of ____ are all personal goals. Having the money to send your child to college is also a personal goal. These are generally the “Why” you open a business. Goals, business A business plan with goals is how you are going to earn the money to pay for your life goals. Unless you know where you are headed how are you going to get there? Most business start-ups have a seven year plan. In many cases the final goal is retirement. If done properly this shouldn't take over seven years. Gain Shared with us by Cecelia McCarty What are customers going to gain by doing business with you? Most companies now realize just the product or service isn’t enough. So do customers. Customers are savvier and are now looking for exceptional value. Customer service is something every customer should gain. This is often what sets a company apart. What do you gain? Happy customers are quite often repeat buyers. Genuine Shared with us by Joe Maciarz Do people know you and what your company is about? Are they getting a genuine feeling of who you are and what you stand for? Transparency should be the goal of every business. There is a human mind behind every business. In many cases a business starts with just one person. Among things the personal ethics of the owner should be shown to potential customers. These should always be stated in the business plan for when you expand. You want every employee to know what you ethics are and how to use your ethics to deal with customers. Good content Information is what people are searching for now. They want to make an informed decision about what they are considering purchasing. If your content showing your expertise doesn’t give the information they are looking for they are going to keep searching until they find someone who does. Great SEO Search engine optimization has changed in the past year. Now you are allowed to put much less on page. So how do people find you? Keywords including your domain name have become more important. Meta tags are step one in being found. When Meta tags and domain name match your chances of being found have doubled. Gloria S She has done something many believed not possible. She has used a logo on a personal branding platform and pulled it off. Identity for personal branding for most is a picture of themselves. How did she do it? She was smart enough to realize image in the long run is more important. For those who don’t know image is how others perceive you. Gelassenheit This is borrowed from the old order Amish. Translated to business it is the image they portray. In their case they also live it. Selfishness and pride are abhorrent to the Amish. Serving others, along with being modest, reserved, calm, and quiet are what set them apart as a group. These same attributes are what set Gloria S apart. I have known Gloria since Dec 2011. In this time her overall image and her product have remained the same. © March 13, 2013 3:20 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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