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Dennis Thorgesen
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Creating your brand; personal website building

Published on 3/11/2013
For additional information  Click Here

When you are creating your brand a website most likely will be part of the process. A personal brand requires a different type of website than a business. People don’t like to be sold; they will however buy if you present your information in a way which shows you as an expert in your field as well as a real person. Mistakes we are seeing Lack of personalization on personal websites is a big one. The visitors are coming to find information about what they have searched; while they are there they need to find out about you. In many cases they have seen something; so the like factor has already started. They are coming to the website to get to know you. Once they know you, your auto responder, interactive website or social media is where you will build trust. What is the right approach? Each person has an area of expertise. This area should be the focus of your website. No two people are exactly alike. Life experiences for each person are different. Your focus should be on how your life experiences have affected you personally. You should be willing to interact with people about this right on your website. Why people visit websites Readers want to know more about who you are. They want to know what makes you different. They are not looking for those who are part of the crowd, they are looking for individuals. After a short period of time they realize the crowd may be earning, those who separate themselves from it with the right approach are doing better. They are also looking for information about the keywords they have searched. What visitors don’t mind They are looking for information on something they are interested in. It is one of the reasons they are on your website. In most cases they have reached your website through a social media share or by searching keywords. Make sure the information they are looking for is on the website. Why use WYSIWYG even though it is slower Search engines love new content. Unless you understand HTML5 it is better to use a WYSIWYG editor. It comes down to a difference between the ability to add new content which will help you rank and being a little slower loading which can hurt your page rank. Over the long haul content is going to win. Three mediums It takes three mediums to present your never ending story. They are content, photographs, and video. In the past year we have seen this system being used effectively. Those who haven’t started are falling behind. Mobile web HTML5, you see this from us a lot. The reason is it is set up to be read by mobile devices in a simple format where they don’t have to scroll all over to see the contents of a regular website. What we have found is our non HTML5 website has a 100 percent bounce rate by anyone accessing from a mobile device. This is not something you want. It is not something we want either. Interaction During the last internet marketing gold rush people bought like there was no tomorrow. Now customers have learned not to be sold. They are doing research before they buy. Most won’t be sold, opting to be buyers instead. The ability to interact on a website often helps them make the decision to be a buyer. Auto responder It generally takes 7 to 10 times of being exposed to a product before people buy. More people choosing not to opt in. If they do they are after the freebie you are using to entice them and are not likely to become buyers. This can only be overcome with more information about you, and your product or service. If you constantly push products or links they are going to opt out. What you may not know With advances in technology you can now personally brand and still use a logo. Logos are not what many people believe. Logos can be created from names, parts of names, a personal picture, or just a simple design. Examples are Lisech eMarketing™ Wal Mart® short for Walton, KFC’s Colonel Sanders®, or Apple® the logo for apple systems . You can even use the name of a city such as Life in Portland™. Created by The latest recommendation Lately we have been hearing that it is better to lead people to your social media, or have an interactive site, rather than to have them opt in for anything other than a newsletter. Opt in boxes according to what we are hearing should no longer be on the first page of a website. You can have a link that leads to it, however the opt in box is no longer welcome. This from a few experts; we are hearing is causing more bounces. © March 11, 2013 12:05 PM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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