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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building your brand; claiming your domain

Published on 3/8/2013
For additional information  Click Here

When you are building your brand Alexa and Google are going to play a role in the effectiveness of your business. From many we can already hear

“What is alexa and why should I care?”


“I don’t have a website or personal blog so why do I need to understand anything about it?”

We can also hear

“Claim my domain don't I own it?”

You do, however until Google and Alexa know you own it you will be treated like a second class citizen by them. Everyone who has a website or writes a blog wants to be found by people searching. They also want to attract advertisers.

Claiming your website on Google and Alexa are a means to this end. This is the first question many people have “What is in it for me?” Today I am breaking out of my normal writing style because what you will learn here is important. It will help my friends and associates. It will help you too if you write any kind of content which is posted online anywhere.

What is Alexa?

It is a ranking website which uses several tools to gauge the value of websites and blogs. The tech savvy learned this long ago. Visitors, links, comments, and rating is what they use to gauge the value of a website or blog. The comments which matter to them are the ones on Alexa’s website.

How do they gauge the number of visitors?

They have a tool bar which is added to the computers of those who download it. As of November 2012 about 20 percent of internet users have this toolbar installed. This means a few mostly tech savvy individuals or companies decide how websites or blogs are ranked from a visitors stand point. Unless you have a toolbar on your computer where you go or what you do isn't counted.


What they count is relevant inbound links. For businesses this means who you link to; helps determine where you will be ranked. This is the same for Google. Alexa keeps score; your inbound links are available to anyone searching your domain name.


Comments can be seen by clicking on the rating stars. Rating stars are visible once you have entered the domain name you have searched. If you are wise you will leave positive comments only. Negative comments hurt you as well as the site you have left them for.


With every comment you are allowed to add a rating. Our advice is only rank sites you love. Give any you visit five stars or none. Too little stars too often can also affect your ranking.

“I don’t have a website or blog why does this matter to me?”

You may not have a website or personal blog today; no one knows what the future will hold. We advise everyone to have a personal website. It doesn’t matter how you earn personal branding we believe is one of the most important things you can do.

Helping others and yourself

The more the news is spread and people start adding the Alexa tool bar to their website, the better anything they visit that you publish no matter where will do. If you have the toolbar it will help them also.

Is it going to take up a lot of room?

It doesn't cost anything to add, they want the feedback. We don’t know what is added on Internet explorer, Firefox or Safari. On Google Chrome it is a small A in a circle and a small drop down box when you move from place to place.

Is it spyware?

Not in a bad sense, no different than what Google does. It collects data with full disclosure. It could be considered invasive by some people. It has not harmed the performance of our computers in any way. As part of Google Chrome it is on any computer on which you open your primary Google email address. If you use a secondary or different email server the toolbar doesn't show up.

How do I get it?

Simply go to your Google search bar. Type in Alexa toolbar; then add your browser of choice. You will find it on the first page. It is simple to download and only takes a few seconds. © March 8. 2013 1:30 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved. Updated July 2, 2018

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