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Dennis Thorgesen
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Dennis Thorgesen   My Press Releases

Building a brand; branding made simple

Published on 2/12/2013
For additional information  Click Here

Our main offering Brand building For brand building we sit totally on our own. Our approach is so different no one has followed us in offering it yet. We do a holistic brand including setting up a website, social media, brand design, and logo design which all match. Content is also created for the website, social media's, and we make sure the owner is branded (with content) as an expert in their field. Letter heads, email signature, and the graphic design which can be used for billboards, kiosks, and post cards are also included. These all match the brand design. This covers both identity and brand image. What we use for website building If you are spending the money for a website you want HTML5 in one form or another. This makes them readable on mobile devices. We would not consider building a site which was only readable on a computer. Websites alone are no longer enough Businesses want interactive websites. There are several ways to make this happen. The method we use is attaching a blog. This does mean extra work, you have to write blogs. You want it set up where it is simple for readers to comment. This is interaction without forcing someone to opt in. When you do this in the end; the opt in rate generally increases if you give enough value. Social media posting Social media is for communication with your target audience. This includes customers and those who might become customers. Communication is the key. We start this for any brand we create. A company can either choose to hire someone to continue it for them or do it themselves. Sometimes 100 percent owner control works best Special needs website design We also set up [what you see is what you get] WYSIWYG websites for people who don't understand how to build them. Then we train them to use the blogging platform usually attached to them. This is done with logo or without. What it includes This includes add on Meta descriptions and Meta tags. If the person doesn't know what their keywords are we find highly searched low competition keywords for the website. Privacy policy and Disclaimer are also part of this. While doing this we also train them so they know how to make changes to the website. Fresh content is loved by search engines. Most people we know feel better when they are in control and can make changes rapidly. Why we use the site builders we do Both of the builders we use for those run about $100 a year for domain name and hosting, and are readable both by computer and mobile devices. At the moment we are learning all we can about branding strictly mobile sites. We mistakenly believed one size fits all. This has been proven false. Your responsibility as a customer The person we are working for is responsible for paying for the domain name and hosting. This is because you want to own the site, not have the builder own it. The only sites we want to own are the ones we are responsible for. Other services Other than basic search engine optimization (SEO) everything else raises the price. It takes time to set up backlinks, search engine marketing (SEM) and Pay per click (PPC). In a few cases we even do pay per view (PPV). PPV in most cases is ineffective. You have to have a really great offer to make it worthwhile. Special services What this part of our business does is create visual identities. We added this recently mostly for those who don't want full blown brands. We can do the very basics for $75. That would be a brand logo and one social media set up. In every case we have succeeded in over delivering. We also do business and brand consultations. Basically we are giving two and a half hours for $50 at the moment. Our half price special ends Valentines day 2013. This service can be used in emails, live chat, and on the phone. http://www.lisechglobal.com/visualidentity.htm © February 12, 2013 1:40 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.
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