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Dennis Thorgesen
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Your brand; branding tips “V”

Published on 1/26/2013
For additional information  Click Here

Branding tips “V”

This includes Visual identity and values. Both are important even for those who are self-branding. Brands whose visual identity is well put together are more likely to do more business.

 Lisech eMarketing logo

"A brand's strength is built upon its determination to promote its own distinctive values and mission.” Professor Jean-Noel Kapferer, (Re) Inventing the Brand (2001)


Brands are about sharing your values with those who have the same or similar values. Many times sales are made strictly based on a shared social cause. When two companies are charging the same price values quite often make the difference.

Visual identity


Visual identity is what visually defines you as a brand. This holds true for either personal or logo branding. This can be done many ways. Many people try to do it themselves. Some do learn in time while others never quite figure it out. Others use services like Fiver dot com where they can hire a graphic designer, usually one just starting to build what they want.

Visual identity

What should it cover? At the very least covers for all the social media you use which allow them. If you have a domain your website as well your domain emails should show your identity also. Business cards and other print media you use should have your visual identity present. Stand out for marketing



There are times when you can say what you want better with a picture which contains words. Brands use this often to show with words and pictures what neither can do alone. Those who could create great copy could about write their own paycheck.

Now as internet marketers you either do your own or pay someone to do it for you. Again those who are best command the best money. There are people who pay from 50 to 150 dollars and more for an unbranded design for a single social media.

These are people who aren’t even sure they are going to be earning enough from the internet to recover what they spend.

The idea solution would be to pay someone to create the logo, create all your social media covers as well as your dynamic email signature and business cards. Packaging this way often makes the price per item less and you can get more value for your dollar. 


Visitors make up volume to your website or offering. In most cases this is done through search engine traffic. If you don’t understand search engine optimization for articles or websites this is hard to do. Several factors come into play. Keywords must be in content for websites and advertising articles. Comments and shares play a large role in how you are treated by search engines.

Van Niekerk, Herman

If you are wondering if IBOtoolbox is a worldwide platform this should answer your question. Herman hails to us from South Africa. People worldwide are earning online. Herman’s ideas make sense to many. You can start free and pay as you earn with a small investment. Yes he is still in business. This is great considering this article was published first in January 2013. 


If you follow our path or yours you will find victory. Share your values, show people who you are and what you stand for. Give value and volume will take care of itself. ©January 26, 2013, updated Feburary 24, 2019 2:25 PM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.

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