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posted on:
4/2/2012 10:27:57 PM EST
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Key Ingredients For Successful Direct Selling Ads
direct sales marketing, advertising strategies
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Okay lets pick up with key ingredient number five.
5. Graphics – Graphics are great to get people’s attention, but do not overwhelm them. If you have 100 words of text, you should not be using three different graphics. One is likely the maximum for that amount of words. Use too many and your ad will get lost with the pictures and the person will move to the next ad they see.
6. Do not Overhype – A big turn off when it comes to ads is reading an ad that promises the moon if you join that direct sales company. There is nothing wrong with putting things in the ad such as earn a cruise, earn a car, if these are incentives that your company offers. But putting in something such as join this company for financial freedom can be a bit of an over-promise and may cause some people to believe you are offering some sort of scam and run far away. My company introduced a new Ford Mustang, a vacation for two, and Super Bowl Tickets, each ending up in the customers possession. Well they decided to take cash instead of the car but they could have had one.
7. Length – It is important that your ad is the right length. But what length is that? Well, less than two pages but more than two lines. Keep in mind people do not have very long attention spans so the more they have to read, the less likely they are going to quit and move on. Bullets and bolding can be very helpful to get your points across.
8. Proof the Ad – Ask a friend to read your ad and tell you if it complete or if it needs more. Ask them to be honest with you. See if the ad has enough information to entice them to ask for more information or if it seems to be over-promising to the point of being a turn off. It may be helpful to ask more than one person to check the ad over if possible. You are now ready to get started. I will look for your ad. (smile)
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 | | Great post, you really know your stuff!! |
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